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From Publishers Weekly
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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起業するときに最低限知っておくべき知識とコツを書いた本です。起業の判断、事業計画、資金調達、自己資本経営、人材採用、マーケティング、業務提携、正直であること、などです。
今起業を考えている人、既に起業して走り出した人、企業の中で新規事業を計画している人は言うに及ばず、企業で働くすべての人に役立つ知識に溢れています。
一部を紹介すると、たとえば、ベンチャーキャピタルから資金を得るためのプレゼンテーションの方法は、営業など一般の場合にも大いに参考になります。著者曰く10/20/30 の決まりです。スライドの枚数を10枚までにして要点を絞る。でないと発表の印象が散漫になる。一時間の打合せでも20分を前提にする。質問の時間を見ておく。フォントサイズは30ポイントにして文字数を減らす。遠くからもよく見え、聞き手が文章を読んでしまい話に集中しないのを防ぐ。
また、人材の採用について、著者は A-Player を雇えと言います。一番仕事が出来る A-Player は（たぶん仕事優先で）同じ A-Player を採用する。しかし、少し劣る B-Player は（たぶん保身優先で）更に少し劣る C-Player を採用する。そうすると、少しずつ劣る人を採用する連鎖が始まり、最後は Z-Player になってしまいます。
以上はこの本のほんの一部です。もっと沢山の参考になる考え方、詳しい説明があります。本を読むときに付箋を挟むのですが、100枚綴りの付箋紙を使い切ってしまいました。こんなに挟んだのは初めてです。
著者がアップルの創成期に関わったこと、ベンチャーキャピタルの経営に携わっていること、その経験が生きています。本で学んだり他人から聞いたりした話ではなく、実体験から学んだ知識ですので、いわゆる経営コンサルタントや学者の本とは一線を画すものです。特に失敗の体験は重要です。
分りやすくユーモアのある文体です。特にところどころにある exercises には必ず吹き出すでしょう。たとえば、一時期ドットコムがバブルの頃に流行したらしい高価で cool な椅子について、 "Go to eBay and search for used Aeron chairs" という課題を課しています。
購入前、 Reality Check と迷いましたが、あちらはページ数が500ページ近い大冊だったので、最初の一冊の様子見にその半分以下のこちらにしました。こちらも十分良い本です。
なお、著者がこの本の内容に基づいて講演した動画がネットに幾つかあります。本で読む以上に迫力が伝わってきます。Yで始まる有名なサイトです。
今起業を考えている人、既に起業して走り出した人、企業の中で新規事業を計画している人は言うに及ばず、企業で働くすべての人に役立つ知識に溢れています。
一部を紹介すると、たとえば、ベンチャーキャピタルから資金を得るためのプレゼンテーションの方法は、営業など一般の場合にも大いに参考になります。著者曰く10/20/30 の決まりです。スライドの枚数を10枚までにして要点を絞る。でないと発表の印象が散漫になる。一時間の打合せでも20分を前提にする。質問の時間を見ておく。フォントサイズは30ポイントにして文字数を減らす。遠くからもよく見え、聞き手が文章を読んでしまい話に集中しないのを防ぐ。
また、人材の採用について、著者は A-Player を雇えと言います。一番仕事が出来る A-Player は（たぶん仕事優先で）同じ A-Player を採用する。しかし、少し劣る B-Player は（たぶん保身優先で）更に少し劣る C-Player を採用する。そうすると、少しずつ劣る人を採用する連鎖が始まり、最後は Z-Player になってしまいます。
以上はこの本のほんの一部です。もっと沢山の参考になる考え方、詳しい説明があります。本を読むときに付箋を挟むのですが、100枚綴りの付箋紙を使い切ってしまいました。こんなに挟んだのは初めてです。
著者がアップルの創成期に関わったこと、ベンチャーキャピタルの経営に携わっていること、その経験が生きています。本で学んだり他人から聞いたりした話ではなく、実体験から学んだ知識ですので、いわゆる経営コンサルタントや学者の本とは一線を画すものです。特に失敗の体験は重要です。
分りやすくユーモアのある文体です。特にところどころにある exercises には必ず吹き出すでしょう。たとえば、一時期ドットコムがバブルの頃に流行したらしい高価で cool な椅子について、 "Go to eBay and search for used Aeron chairs" という課題を課しています。
購入前、 Reality Check と迷いましたが、あちらはページ数が500ページ近い大冊だったので、最初の一冊の様子見にその半分以下のこちらにしました。こちらも十分良い本です。
なお、著者がこの本の内容に基づいて講演した動画がネットに幾つかあります。本で読む以上に迫力が伝わってきます。Yで始まる有名なサイトです。
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
254件のカスタマーレビュー
254 人中、247人の方が、｢このレビューが参考になった｣と投票しています。
Light a fire under your business
2004/10/29
形式:ハードカバー
The book makes a big promise with its sub-title, "The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything." I wondered if such a book could live up to it. "Starting anything" refers to a business, not a career, school, or hobby.
Obviously, it's impossible to create a comprehensive book of business best practices because every business has its own variables. What works great for one may kill another. However, the book doesn't take that approach. Rather, it tells how it is starting a business and the rough road of dealing with VCs (venture capitalists). If you expect a positive spin on stuff that's hard to do. Read a fairy tale instead.
Rather than abrasiveness and a "do this, don't do this" attitude, Kawasaki uses humor to explain the process. Anyone who has a small business including those around for a few years will benefit. When ready to take action, use this book as the manual that doesn't come with starting a business. Thinking about it isn't going to make a business successful.
Every chapter begins with the GIST of it, an overview of what's to come. Each ends with FAQ, frequently AVOIDED questions, to review the chapter's content and drill it in deeper for better understanding and implementation.
Get simple, but important hints on everyday business practices such as how to give a strong presentation. How many times have you sat through a presentation where each slide has over 20 words in size 12 point and the presenter practically reads the words adding little to what is on the slide? Kawasaki smartly covers the 10-20-30 rule. 10 slides, 20 minutes, and size 30 font. Making changes to the small practices can lead to reaching the next milestone.
This book can be likened to a quick reference guide for starting a business and useful strategies: has just what is needed without heavy-duty or dry language. It is, however, larger than most quick guides, but a fast and easy read into the world of startups and dealing with VCs. If a VC isn't involved, the book provides valuable tools and ideas to help with any business. However, technology start ups seeking VCs will benefit most.
Stuck on a business plan? Learn what is needed and not needed. Don't waste valuable time and use the book to do what's necessary without going overboard.
If long hours and challenges aren't in the plans, then read a romanticized business book instead. The Art of the Start shows how it really is and it's hard, but it can be a little easier with this book as a guide.
Get a taste of the book by reading its manifesto (http://www.changethis.com/1.ArtOfTheStart), a free PDF download. The 34 page document should give you a clear idea of whether or not the book is for you as it includes the same components found in the book. As a bonus, the manifesto includes Great Ideas for Starting Things, covered in the first chapter. If the material and the table of contents sound enticing, get it.
Obviously, it's impossible to create a comprehensive book of business best practices because every business has its own variables. What works great for one may kill another. However, the book doesn't take that approach. Rather, it tells how it is starting a business and the rough road of dealing with VCs (venture capitalists). If you expect a positive spin on stuff that's hard to do. Read a fairy tale instead.
Rather than abrasiveness and a "do this, don't do this" attitude, Kawasaki uses humor to explain the process. Anyone who has a small business including those around for a few years will benefit. When ready to take action, use this book as the manual that doesn't come with starting a business. Thinking about it isn't going to make a business successful.
Every chapter begins with the GIST of it, an overview of what's to come. Each ends with FAQ, frequently AVOIDED questions, to review the chapter's content and drill it in deeper for better understanding and implementation.
Get simple, but important hints on everyday business practices such as how to give a strong presentation. How many times have you sat through a presentation where each slide has over 20 words in size 12 point and the presenter practically reads the words adding little to what is on the slide? Kawasaki smartly covers the 10-20-30 rule. 10 slides, 20 minutes, and size 30 font. Making changes to the small practices can lead to reaching the next milestone.
This book can be likened to a quick reference guide for starting a business and useful strategies: has just what is needed without heavy-duty or dry language. It is, however, larger than most quick guides, but a fast and easy read into the world of startups and dealing with VCs. If a VC isn't involved, the book provides valuable tools and ideas to help with any business. However, technology start ups seeking VCs will benefit most.
Stuck on a business plan? Learn what is needed and not needed. Don't waste valuable time and use the book to do what's necessary without going overboard.
If long hours and challenges aren't in the plans, then read a romanticized business book instead. The Art of the Start shows how it really is and it's hard, but it can be a little easier with this book as a guide.
Get a taste of the book by reading its manifesto (http://www.changethis.com/1.ArtOfTheStart), a free PDF download. The 34 page document should give you a clear idea of whether or not the book is for you as it includes the same components found in the book. As a bonus, the manifesto includes Great Ideas for Starting Things, covered in the first chapter. If the material and the table of contents sound enticing, get it.
243 人中、220人の方が、｢このレビューが参考になった｣と投票しています。
For venture capital seekers and corporate employees only
2006/12/1
形式:ハードカバー
Wow, I am going against the grain here. I picked this book up with a lot of hope. I only met disappointment. The books premise says a lot, leading you to believe that this is a know-how of starting companies and organizations - any types. And in a sense this is somewhat true. But this book is not geared for smaller companies. In fact the book is structured and designed only for those seeking venture capitalists and/or those who are already in the corporate world and want to start their own company. Basically, for those companies geared more towards technology.
Because of this I was very disappointed. Additionally, the tables were almost all useless and the exercises were a big waste of time. Exercises such as "Look up the background of these entrepreneurs" or "Go to eBay and look up this item" or "Fill in the blank... (where you fill in your mantra)". Even the quotes, although some were interesting, were a waste of space as the book is literally layered with them all over the place.
Again, I am really going against the grain. If you are looking for venture capital or are currently in the corporate world, this book is for you. Otherwise there is very little to learn from this book.
2.5 stars.
Because of this I was very disappointed. Additionally, the tables were almost all useless and the exercises were a big waste of time. Exercises such as "Look up the background of these entrepreneurs" or "Go to eBay and look up this item" or "Fill in the blank... (where you fill in your mantra)". Even the quotes, although some were interesting, were a waste of space as the book is literally layered with them all over the place.
Again, I am really going against the grain. If you are looking for venture capital or are currently in the corporate world, this book is for you. Otherwise there is very little to learn from this book.
2.5 stars.
57 人中、53人の方が、｢このレビューが参考になった｣と投票しています。
Pragmatic and brilliant: even crufty veterans need this book
2004/9/10
形式:ハードカバー
This is a truly great book. I didn't expect to get so much from it; I'm battle-hardened myself and thought I knew a lot about starting companies and thinking about product development and marketing. I'm an author myself, of two technical books (you can search for me in Amazon's author index) so I understand the process and am have pretty high standards in reading and judging books.
I've read the first 20 pages of a lot of supposedly similar books and given up on them. Time, after all, is one of the most valuable assets to an entrepreneur, and I won't have mine wasted. But with The Art of the Start I was learning and thinking on every page, and genuinely got excited about my own business by reading this book; it doesn't get much better than that.
Guy Kawasaki has a gift for getting right to the heart of an issue, in a no-nonsense way, which of course every entrpreneur needs; I'm often thinking: make your point already!
And right when you're about to call into question one of the points the author is making (and he does make some bold points that you're tempted to question) he follows it immediately with "for example..." and the examples are so compelling and clear, you immediately accede his point, change your own thinking slightly, and keep reading.
I wrote Guy Kawasaki a long email while I was on an airplane and had been reading this book, to tell him that I loved it. I normally would never do such a thing, but he points out in the book that you should always include your email address and not hide from customers, and you should answer your email, so it occurred to me that it might be okay to write to him. So I did, and he wrote back to thank me.
I've read a lot of "how-to" books on a lot of topics, from woodworking to business development, and this is one of the best ever written. I'm not sure if my review will compell you to check it out, but I thought it's worth a try. I am not one who normally recommends things, so my recommendation carries extra weight.
Get it. Read it.
I've read the first 20 pages of a lot of supposedly similar books and given up on them. Time, after all, is one of the most valuable assets to an entrepreneur, and I won't have mine wasted. But with The Art of the Start I was learning and thinking on every page, and genuinely got excited about my own business by reading this book; it doesn't get much better than that.
Guy Kawasaki has a gift for getting right to the heart of an issue, in a no-nonsense way, which of course every entrpreneur needs; I'm often thinking: make your point already!
And right when you're about to call into question one of the points the author is making (and he does make some bold points that you're tempted to question) he follows it immediately with "for example..." and the examples are so compelling and clear, you immediately accede his point, change your own thinking slightly, and keep reading.
I wrote Guy Kawasaki a long email while I was on an airplane and had been reading this book, to tell him that I loved it. I normally would never do such a thing, but he points out in the book that you should always include your email address and not hide from customers, and you should answer your email, so it occurred to me that it might be okay to write to him. So I did, and he wrote back to thank me.
I've read a lot of "how-to" books on a lot of topics, from woodworking to business development, and this is one of the best ever written. I'm not sure if my review will compell you to check it out, but I thought it's worth a try. I am not one who normally recommends things, so my recommendation carries extra weight.
Get it. Read it.
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