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商品の説明
内容説明
From the end of the 1930s through the 1940s, the New York fashion industry came into its own. Sportswear, which had evolved from its sporting origins to include simple casual wear for town and country, travel and leisure, was at the centre of this shift. Sportswear provided busy career women, college girls and housewives with clothes that could be worn on all occasions.Drawing on a wonderful array of sources, from fashion magazines to department store records, this book is the rich and absorbing narrative and analysis of how New York sportswear evolved to become the definitive American style and how a modern fashion aesthetic was born. The story that unfolds reveals, with the aid of some wonderful illustrations, how New York's emergent style became dynamic and modern, like the city itself, expressive of the American ideal of athletic, long-limbed women; and how it tapped into both metropolitan Americanness and the America of wide-open spaces.It explores the designers, such as Claire McCardell, Clare Potter and Tina Leser, themselves embodiments of the modern, active woman, and how they gave middle class American women New York sportswear as an alternative to Parisian-inspired designs. It looks for the first time at how its style connected not just to ideals of patriotism and democracy, but to current notions of cleanliness and hygiene, and for example, to 1930s theories of body image, and contemporary dance.
メディア掲載レビュー
"'Written with clarity, elegance and meticulous attention to detail, this important new book raises the bar for fashion scholarship. Here is a genuinely new history that both challenges existing myths about Paris and sets American fashion in its proper cultural and economic context. Rebecca Arnold's adroit study shows how the lens of fashion can be refocused to reveal important insights about gender, identity and nationhood.' - Caroline Evans, Professor of Fashion History and Theory, Central Saint Martins College of Art and Design University of the Arts London"
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カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
2件のカスタマーレビュー
2 人中、2人の方が、｢このレビューが参考になった｣と投票しています。
Good thesis - weak on illustrations
2011/8/28
形式:ハードカバー|Amazonが確認した購入
I was disappointed in this book because of the lack of illustrations. It is well written and interesting but in a costume or art book I expect a fair number of illustrations and this book is weak in that department. If you are looking for textual descriptions this is a good book.
2 人中、2人の方が、｢このレビューが参考になった｣と投票しています。
fashionable fashion
2010/12/2
形式:ペーパーバック|Amazonが確認した購入
An interesting , detailed and accurate description and discussion of the development of fashion in the USA, starting from the creation of a new american style after the Great Depression to the detachment from the model of Parisian fashion during WW II, this book will take you from the beginning into a fascinating story of how american women changed in the first part of the last century, from the college girl to the urbanized working woman, and how these sociological changes were paralleled by changes in how women dressed. If some of the stories are funny and will make you laugh (the pop-over dress, launched in 1942, had "a large quilted patch pocket on the right side, with a matching red-cotton backed oven mitt... attached to the dress with a tape..."!) others will surprise you when discovering the philosophical and sociological theories that are behind our selection of what to put on our bodies. The parallel with art is also very strong, from the influence of visual artists to the way models were photographed to the different settings, from street to studios, from beaches to new architecture. Some photos of the '30s are more 'art photography' than 'fashion photography'. The role of women in the design, manufacturing and commercialization of fashion is also very interesting and well presented. This book makes you want to read more about fashion history.
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