Successful Management (Macmillan Business) (英語) ハードカバー – 1995/10/10
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This book provides a guide to successful management. Managers need to set the right objectives for the company and clear objectives for themselves. A general manager must develop new strategies that are relevant to the environment and are based on the core competences of the corporation. These strategies will need to yield a long term competitive advantage so that they significantly increase the value of the company over time. This book, by the Chief Executive of a major multinational company, provides many insights and thoughtful consideration of important aspects of successful management.
Neville Bain has extensive experience at the board level. He was Group Strategy Director and later Deputy Group Chief Executive and Finance Director at Cadbury Schweppes in London. Following this he became CEO of the textile, clothing and fashion business Coats Viyella. He has been non executive director of Safeway, Scottish & Newcastle, British Royal Mail Group (chairman), SHL (chairman), Biocon, and Hogg Robinson Group (chairman). He is also chairman of the UK's Institute of Directors and the author of "Successful Management," "Winning Ways through Corporate Governance," and "The People Advantage,"