STREETWISE Maps, Inc. was founded in 1984 by Michael E. Brown. Before starting the company, he worked in international publishing and acquired a fascination for maps. In 1983 Brown envisioned a new format for a map; one which integrated convenience and modern graphics. He wanted to create a map that would not only visually entice someone to visit a particular city, but reward them as well with exceptional clarity, accuracy, and durability. By making the map as aesthetically pleasing as it was functional, Brown combined his sense of design with his love of travel. The result was an innovative consumer product. In the early years, Brown was not only cartographer and publisher, but shipping manager as well, delivering the maps around the streets of New York on a Harley Davidson motorcycle. STREETWISE Maps, Inc. eventually expanded into publishing maps of cities throughout the world.