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Stoking Your Innovation Bonfire
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内容説明
Essential strategies to transform your organization and boost your profits
Want to recapture your organization's original innovative spirit? Stoking Your Innovation Bonfire helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place.
- Helps you identify the blockages hindering innovation within your organization
- Reveals the fundamental changes that will help your business rebuild its hidden or lost innovation capabilities
- Explores leading innovation theories you can apply right away-without expensive consultants
Get the strategies you need to remove innovation barriers, increase profits-and change the way you do business.
著者について
Braden Kelley is thefounder of Business Strategy Innovation and has been advising companies, including Microsoft, Misys, Millicom International Cellular, Wunder-man, and HomeAway.com on how to increase their revenue and cut their costs since 1996. Braden is a thought leader on the topic of continuous innovation and works with clients to create innovative strategies, effective customer marketing, organizational change, and improved organizational performance. He has published more than 400 articles for online publications such as CustomerThink and Blogging Innovation. On Twitter, he is an innovation leader with over 6,000 followers.
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Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
5つ星のうち 4.8
18件のカスタマーレビュー
5 人中、5人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 5.0
Stoking Your Innovation Bonfire - Must Read
2010/9/29
By Deb Mills-Scofield
- (Amazon.com)
形式:ハードカバー
With the plethora of books coming out on innovation, Braden Kelley's "Stoking Your Innovation Bonfire" is one you must get, read, mark up, and share. It is easy for anyone, from layman to expert, to read and understand, adopt and adapt.
Braden provides readers with a toobox for innovation. The book provides practical, usable, adaptable tools for creating a (more) innovative culture in your own organization, regardless of size, shape and scope. There are guides, checklists, and real world examples from many industries. The approach is holistic, detailing the changes innovation makes to and for your customers, employees, suppliers, distribution system, marketing, sales and operations. Not many books provide such a thorough value-chain analysis.
But more than that, Braden addresses the harder issues around innovation - the `soft' stuff. Very few books give the time and attention to the people and culture issues which are the hardest and most critical to success. The book has several sections about culture - how to get people engaged and stay engaged, how important trust is, how innovation is a social activity and even how your policies and procedures need to change to encourage innovation, with concrete examples instead of theory.
If you're interested in really making innovation an integral part of your organization, then "Stoking Your Innovation Bonfire" is a must have that you will use over and over again and will remain a constant source of reference.
Braden provides readers with a toobox for innovation. The book provides practical, usable, adaptable tools for creating a (more) innovative culture in your own organization, regardless of size, shape and scope. There are guides, checklists, and real world examples from many industries. The approach is holistic, detailing the changes innovation makes to and for your customers, employees, suppliers, distribution system, marketing, sales and operations. Not many books provide such a thorough value-chain analysis.
But more than that, Braden addresses the harder issues around innovation - the `soft' stuff. Very few books give the time and attention to the people and culture issues which are the hardest and most critical to success. The book has several sections about culture - how to get people engaged and stay engaged, how important trust is, how innovation is a social activity and even how your policies and procedures need to change to encourage innovation, with concrete examples instead of theory.
If you're interested in really making innovation an integral part of your organization, then "Stoking Your Innovation Bonfire" is a must have that you will use over and over again and will remain a constant source of reference.
1 人中、1人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 4.0
Stoking Your Innovation Bonfire
2012/4/17
By Rolf Dobelli
- (Amazon.com)
形式:ハードカバー
Business strategist Braden Kelley says innovation starts with a vision, a strategy and a goal. A new idea by itself does not constitute an innovation; innovation is how you implement the idea to generate value. Readers familiar with the subject will see that few of Kelley's ideas are brand new, but they'll appreciate his accessible synthesis, which is immediately applicable and easy to follow. getAbstract recommends Kelley's brief book to anyone interested in innovation and especially to those who are new to the field or skeptical about their ability to generate positive change.
1 人中、1人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 4.0
You need to be aware of these dangers, and ask these questions
2011/3/18
By Andrew Webster - Canada
- (Amazon.com)
形式:ハードカバー
Of the many thoughts, lessons, and tools I've taken from the book, I value the illumination of dangers and asking of necessary questions the most. Kelley considers innovation from the cultural stage-setting, to the selection and grooming of optimal solutions, through to sustainability of innovation. Each chapter helpfully outlines impediments to be aware of in the given context. Importantly, questions are also asked, which we can honestly answer ourselves as readers, and will ultimately challenge us to identify our innovation blind spots.
One important aspect of the general message of the book is the emphasis placed upon the uncovering of insights in the innovation process - a key point that is often forgotten or trivialized by placing excess emphasis on idea generation. The simple (>1 page) case studies do a great job of illustrating why insights are so critical, as well as other concepts throughout.
One important aspect of the general message of the book is the emphasis placed upon the uncovering of insights in the innovation process - a key point that is often forgotten or trivialized by placing excess emphasis on idea generation. The simple (>1 page) case studies do a great job of illustrating why insights are so critical, as well as other concepts throughout.
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