Have you every laughed out loud (LOL for the kids) while reading a "how to" book? I doubt it. I did while reading Sticky Readers. Writing geeks will have flashbacks to their college classes and newbies to the world of blogging will learn some esoteric stuff without realizing it.
Margaret writes the book as though she is talking to you, guiding you through the wilds of the Internet. Her conversational style eases you into learning. It doesn't get in your face with lists and jargon all over the place. However, what she teaches you is the core of good content. It's the basic rules of writing told in a way that everyone should be able to understand and find entertaining.
Essential to learning, she uses examples of how to create good content. We've all heard about how "content is king", but until now, no blogger or social media maven ever seemed to be able to break it down into concise elements to show us what it should look like.
This is my favorite part from Sticky Readers:
"Now, if you want friendly debatable comments then just say you like chocolate and leave the foreign intergalactic policy to other bloggers who can take the heat when Joe Neptune Hater makes a bunch of offensive comments about Andromedan stereotypes, calling anybody who disagrees with him many vulgar space dust names."
Margaret also attempts to dispel the myth about writer's block by reminding writers that inspiration really is what you want. She says that you have it even in the mundane if you just take a moment to notice.
Personally, I think this book is a great read for all writers, not just bloggers. It's a fairly quick read, but great to have around as a source of inspiration when you feel like you have fallen into a writing rut.