I'm a contributor for this book, but I did not see anyone else's contribution until the book was released. So I want to share my thoughts on the final product, and why I contributed at all.
The book itself is a great primer for people who don't even understand what the words "social media" mean. And I was given that instruction when they invited me to contribute my article - "How can you explain this so a complete beginner would get excited, and understand?" No article was to be complicated, or focus on making ourselves look like gurus. We were all in your shoes once - and that's where we wrote from.
I saw the amount of work that they put into the finished product, and it did NOT disappoint. From how to use LinkedIn "hidden objects" to land your next client to understanding the basics of WordPress, to how to grow a collaborative mindset while you participate online, the book runs the gamut without telling anyone they are 'stupid if they don't get it,' or 'need' any of the contributors to do it for them for money. Had I seen a finished product that basically 'sold services' of every contributor, I would not be writing this today, but writing a private note to the authors instead.
The amount of contributions, from contributors that care as much as Martin and Anora do about the super-small business owner, are worth far more than spending weeks on Google trying to figure it out, paying someone thousands to set up a Facebook page, or losing valuable, billable time trying to go it alone and figure it out as you go.
I proudly include the image for this book all over my own web site because I'm honored to be included in it. In the two years Martin and Anora have worked on the 1st and now 2nd (current) edition, not ONE person has been heard to say the book didn't provide thousands of dollars in value - dollars that these business owners saved and were able to allocate wisely after they had been taken through such an easy to understand, soup-to-nuts primer about what social media is, what they can get out of it, and how to approach it so that it works for them, not against them.