I had originally given this book a 4 star review, but in hindsight, I think it deserves 5. (The site wouldn't allow me to edit my star rating- sorry). This is a book that I would like to have discovered earlier, but my four year old boy enjoys it anyway, and I would gladly add it to our family library. A 2 or 3 year-old would easily appreciate this story as well. Both the author and illustrator are accomplished and well respected, and the proof is in reading it to a child. Children love the idea that they can converse with the animals, and Mr. Rabbit and The Lovely Present all but makes it seem possible to the reader. A valuable life lesson is well taken from a well meaning and sympathetic rabbit, in a young girl's search for great gift ideas for her mother. A tiny bit redundant from a grown-up's point of view, but the audience gets the bigger vote (children love repetitive stories and gain much from them). I'm hoping that demand will bring this book back to the printers for the next generation of readers, Especially considering the copyright date (1962). Judging from the illustrations, I would have placed it somewhere in the early 30's 40's. This book must have been very popular in the sixties with parents looking for wholesome stories and rich, high quality artwork for their children.