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商品の説明
内容説明
A comprehensive overview of public relations principles, concepts, and methods is presented in this introductory text. Case studies featured include the GM-MBC exploding gas tank controversy, the political battle over NAFTA, and the debate over Clinton's health care plan. This text also includes the issues of ethics and professionalism, diversity in the workplace, international public relations, the environment, crisis management, new technologies, and the relationship between public relations and integrated marketing communities. In addition, specialized areas of public relations - government, education, corporations, membership groups, travel, social and cultural agencies, and sports and entertainment - are highlighted in individual chapters.
--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
From the Back Cover
Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Its systematic approach combines fundamental concepts with numerous real-life case studies, helping readers relate theory to actual practice. Special emphasis is given to ethics, international public relations, and technology's growing impact on the field. Comprehensive and up-to-date, this best-seller shows how public relations plays a vital role in today's global economy and the public discussion of contemporary issues. Designed for anyone interested in public relations, journalism, communication, and business.
--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
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カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
3件のカスタマーレビュー
36 人中、26人の方が、｢このレビューが参考になった｣と投票しています。
This book is great.. it's for all people.
1999/7/26
形式:ハードカバー
Whether you are a student or a pr practitioner, this book clearly tells you what Public Realtions is all about. Plus, you won't waste your money on this. It is up to date with the latest trends affecting PR, like laws, cases, and technology. I highly recommend this to all people who are interested in public relations. I have read many pr books but this one tops it all.
2 人中、2人の方が、｢このレビューが参考になった｣と投票しています。
Public Relations, by Philip Ault. Reviewed by: Adam Platts
2006/9/28
形式:ハードカバー
There is a reason that a seventh edition of this book has been printed. It is well written and excellent instrucional material. Students of business and marketing would do well to read this text and then save it for future reference.
Reviewed by: Adam Platts, Northridge
Reviewed by: Adam Platts, Northridge
4 人中、3人の方が、｢このレビューが参考になった｣と投票しています。
good book
2002/8/12
形式:ハードカバー
This book is a must have for anyone interested in PR. It is up to date and illustrates all the relevant forces working in PR. It also outlines application and startegy for an effective PR campaign. Along with this book, I would also recommend Michael Levine's Guerill PR Wired, which is also a must have for anyone remotely interested in PR.
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