After taking an introductory course in social psychology, I became interested in the topic of prejudice and stereotyping. I have since looked into several books on stereotyping, but I often found that they were either too basic, too in depth on one particular aspect of stereotyping, or were way over my head. Then I stumbled upon this little book (only about 250 pages) and finally found one that was wide in its scope, well grounded in good scientific research, but still very readable. While this book is kind of a quick read, it is dense with interesting theories and studies and it ended up answering a lot of my questions about how stereotyping works, why they are so prevalent and how people can work to change them. Along the way it also whet my interests in many of the other aspects of prejudice and stereotyping. This book is actually part of what helped me to make the decision to become a social psychologist. The only thing I could say against this book is that it is, in certain sections, necessarily technical, but if the reader has had some basic undergraduate psychology courses those sections are more challenging than frustrating. I would highly recommend it to anyone who's interested in the topic.