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商品の説明
出版社/著者からの内容紹介
1980年代にゲーム機『ファミリーコンピュータ』（ファミコン）やゲームソフト『スーパーマリオブラザーズ』などで輝かしい成功を収めた任天堂だが、90年代以降のソニー・コンピュータエンタテインメント（SCE）との競争は熾烈を極め、SCEの後塵を拝する時期も長く続いた。しかし任天堂は、ニンテンドーDS、Wiiといった大ヒット商品を世に送り出し、鮮やかな復活を遂げた。
企業変革を通じて苦境を乗り越えた任天堂の経営の秘密を、経営幹部やデザイナー、また業界に詳しいアナリストへの取材を交えて解き明かす。
著者について
Daniel Sloan was born in Richmond, Virginia, in 1963. He studied English literature at the University of Virginia and received a master’s degree from the Columbia Graduate School of Journalism in 1991. He has worked in financial journalism for Reuters for more than 15 years, and his text and video reports have appeared in numerous global publications as well as in programs from international broadcasters, including CNN, CNBC, BBC, and CCTV. He is a frequent commentator for a variety of domestic broadcasters, a university lecturer, and a former president of the Foreign Correspondents’ Club of Japan. He and his family live in Chiba Prefecture outside Tokyo.
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カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
2件のカスタマーレビュー
3 人中、2人の方が、｢このレビューが参考になった｣と投票しています。
Very interesting topic, and well written book.
2011/8/10
形式:ハードカバー|Amazonが確認した購入
Let me start by saying that I read this book right after finishing another book on the same topic, "Nintendo Magic: Winning the Videogame Wars" by Osamu Inoue. While I pretty much enjoyed "Nintendo Magic", and ended up giving it 4 stars in my review, I think that "Playing to wiin" is a much better book, and everyone who is debating between them should definitely pick Daniel Sloans's book.
"Playing to wiin" contains an historical perspective of Nintendo and the video games war. The book takes you chronologically from the first days of Nintendo as a Japanese cards manufacturer, its first deal with branded Disney characters on the cards, and all the way to the world of electronic games and video consoles and software. There are two main reasons to pick this book over the competitor: first, editing-wise, the book provides a chronological perspective of the history, which makes lots of sense and reads a lot better than the other (which goes back and forth in time and includes many repetitions). Second, we also get lots of information on Nintendo's competitors at different parallel time lines (Sega, Sony, Microsoft), which allow us to grasp the market in a more complete way.
However, one has to keep in mind that the video game market is rapidly changing and adapting, and I think the book might become dated in a year or two. For instance, currently it looks like that Nintendo will probably won't survive Apple's surge on its popular hand-hold devices. The first huge crack in its hand-hold market is starting to show with the recent amazing $80 reduction of the 3DS's lunch price, and the declining stock price in the last couple of months. I think Nintendo's immediate future should be as interesting as its history.
I think this book makes an interesting read for everyone who is interested in the industry, but also to young Business schools' graduates who can easily learn a thing or two about somewhat different style of managing a large international business (e.g. keep a large amount of liquid cash on the side for dark days). Overall, for me this is a 5 stars book.
"Playing to wiin" contains an historical perspective of Nintendo and the video games war. The book takes you chronologically from the first days of Nintendo as a Japanese cards manufacturer, its first deal with branded Disney characters on the cards, and all the way to the world of electronic games and video consoles and software. There are two main reasons to pick this book over the competitor: first, editing-wise, the book provides a chronological perspective of the history, which makes lots of sense and reads a lot better than the other (which goes back and forth in time and includes many repetitions). Second, we also get lots of information on Nintendo's competitors at different parallel time lines (Sega, Sony, Microsoft), which allow us to grasp the market in a more complete way.
However, one has to keep in mind that the video game market is rapidly changing and adapting, and I think the book might become dated in a year or two. For instance, currently it looks like that Nintendo will probably won't survive Apple's surge on its popular hand-hold devices. The first huge crack in its hand-hold market is starting to show with the recent amazing $80 reduction of the 3DS's lunch price, and the declining stock price in the last couple of months. I think Nintendo's immediate future should be as interesting as its history.
I think this book makes an interesting read for everyone who is interested in the industry, but also to young Business schools' graduates who can easily learn a thing or two about somewhat different style of managing a large international business (e.g. keep a large amount of liquid cash on the side for dark days). Overall, for me this is a 5 stars book.
6 人中、2人の方が、｢このレビューが参考になった｣と投票しています。
Not a Single Original Source for this Book!
2011/8/16
形式:ハードカバー
I started reading this book with high hopes and belief in the author, who is apparently a Columbia Journalism school educated correspondent.
As I kept on reading, I was struck that the author HAS NOT INTERVIEWED A SINGLE PERSON FROM NINTENDO. It's a complete cut and paste job!
I was flabbergasted. As someone who is a former journalist herself, I was taught there is no such thing as a single source story. This is an entire book written without a single original interview by the author.
If this is the state of journalism these days, no wonder there is so much distrust of the press. I investigated the author, and he is now a PR man for a Japanese car company (Nissan).
I could not believe that such a book could be published, frankly.
As I kept on reading, I was struck that the author HAS NOT INTERVIEWED A SINGLE PERSON FROM NINTENDO. It's a complete cut and paste job!
I was flabbergasted. As someone who is a former journalist herself, I was taught there is no such thing as a single source story. This is an entire book written without a single original interview by the author.
If this is the state of journalism these days, no wonder there is so much distrust of the press. I investigated the author, and he is now a PR man for a Japanese car company (Nissan).
I could not believe that such a book could be published, frankly.
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