This publication sheds new light on a previously neglected aspect of Picasso's art. Text in English, German, and French
Between 1948 and 1966, Pablo Picasso created some 70 posters. His use of materials, modes of expression, and playful creativity are unrivaled. Most of his posters were designed for the southern French town of Vallauris, as part of advertising campaigns for various arts, crafts, and bullfights. Picasso also recieved commissions to design posters promoting disarmament and peace. By masterfully playing with texts, lines, planes, and color, he lent each theme it's own unique look. Picasso's incomparable ability to reduce a poster's message to an array of meaningful symbols greatly influenced the historical development of poster art. Picasso's posters, with their suggestive colors and complexity, are unmistakably reminiscent of his more personal work, yet lose nothing of their advertising function.