I'm generally disappointed by business, and for that matter non-fiction books. It's rare to get a fresh idea, let alone one that is argued well. I've followed Mathew Bishop's work over the years was was excited to learn he had a new book. But I confess to some skepticism when I saw he had co-authored a book with a subtitle "How the Rich Can Save the World." When I look at the problems facing the world it seems to me that the rich, more than any other group have messed it up. And what a mess we have.
However, Philanthrocapitalism is a great book, and I can't think of any category of educated person who should not read it. For starters there is a lot of mud on the windshield when it comes to social investing, venture philanthrophy, philanthropreneurship, social innovation, social entrepreneurship and the like. The book provides a vivid and reach exposure to how wealth is increasingly being applied to improve the state of the world. I learned about the ecosystems of social investing, and was stunned to learn what's actually happening in this area.
For some time there has been the expression among the Corporate Social Responsibility community "You do well by doing good." I don't think this has been true. Many companies have done well by being awful - by having terrible labor practices, bad products bolstered by good advertising, externalizing costs (such as industrial emissions) on society and the like. However increasingly in the age of transparency everyone is being held to higher standards. And a new generation of people with wealth are beginning to understand that you can't succeed in a world that is failing.
And what a great read. Every single chapter was packed with interesting stories about the players who are making this happen.
I expect the book will be widely read, and so it should. But my greatest hope is that people with wealth will read it and follow the lead of their most progressive peers. How ironic, should the rich actually end up being key to making this smaller world our children inherit a better and more sustainable one?
Don Tapscott, author Grown Up Digital, Wikinomics, The Naked Corporation and other books.