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For most managers, the normal round of hectic schedules, tricky staff issues and impending deadlines are well within their management capabilities. It is the financial issues that give them headaches. Nobody has ever explained how to balance sales against costs, how to interpret financial reports, how to prepare a budget or even how to argue the case for the new equipment their department needs so badly. They have no idea why the company's share price keeps falling and certainly don't understand why this should result in layoffs. In fact, the whole issue of finance is a mystery. Successful management of the finances of a business requires an understanding of some key principles - and that is what "Naked Finance" is all about. It strips away all the technical issues surrounding financial management and lays bare the principles needed to make sound financial decisions. Firstly, Meckin shows how to identify financial objectives so you know where you are going - explaining the importance of profit and cashflow, how to measure financial performance and which are the key figures to watch. He then outlines how to use financial information to understand what's going on around you, covering the format and content of financial statements and how they can be used to assess past trading performance. Finally he describes how to ensure financial control and create a financial plan so you can take control of where you are going, managing costs, sales, profit and cash flow and long-term projects. Purely and simply, "Naked Finance" provides the skills necessary to manage a profitable business.
From Publishers Weekly
Meckin, an accountant and managing director at a financial consulting firm, adopts a tell them what you are going to say, say it, then summarize it in both words and pictures presentation style in this volume. While his simple approach may be too basic for managers or those with advanced financial literacy, newcomers to the subject will benefit from its nuts and bolts explanations. Meckin acknowledges that financial statements and the mechanisms behind them are plagued by technical jargon, which he aims to strip away. His friendly tone leads readers through explanations of such concepts as calculating profit, a dividend yield's significance and the relationship between cash management and profit management, leaving nothing to interpretation. At heart the book is an introduction to accounting principles. As with Meckin's labored metaphor comparing financial management to driving a car, the simplicity can at times be pedantic. Inclusion of the skeleton of the book's outlinebare bones summaries are ghoulishly illustrated with skeletonsmake it an easy skim. (Feb. 11)
Copyright Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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1 人中、1人の方が、｢このレビューが参考になった｣と投票しています。
Financial measures, fun and simple.
2008/6/30
形式:ペーパーバック
As a specialist in performance measurement, I have to admit I focused for a very long time on the non-financial measures, because that's what my customers were struggling with. But then, as a business owner, I realised just how important the financial measures are too. There's so many of them, and it can be mind boggling deciding which ones to use to really get a handle on business performance. So when I read "Naked Finance" by David Meckin, I was amazed out how sensible and simple financial measures can be. What's more, it's directly helped me establish a few really valuable financial measures to monitor regularly and keep improving the financial performance of my business!
It's easy to read, very easy to digest, and very easy to take immediate action on too. I didn't realise financial measures were so straightforward.
It's easy to read, very easy to digest, and very easy to take immediate action on too. I didn't realise financial measures were so straightforward.
1 人中、0人の方が、｢このレビューが参考になった｣と投票しています。
Understandable Finance
2009/12/5
形式:ペーパーバック|Amazonが確認した購入
nice, well explained and competed. A summary at the end that provides you a fast review when you needed it. ;-)
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