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In this magnificent collection of essays, Barthes explores the myths of mass culture taking subjects as diverse as wrestling, films, plastic and cars, deciphering the symbols and signs within familiar aspects of modern life and, in so doing, unmasking the hidden ideologies and meanings which implicitly affect our thought and behaviour.
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“Like so many modern artists, [Barthes] saw the deeper themes running through supposedly banal things.”
— Daily Express
— Daily Express
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5つ星のうち 4.6
24件のカスタマーレビュー
27 人中、25人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 5.0
A must for old-school Marxists and modern rhetoricians
2006/2/26
By M. Guinn
- (Amazon.com)
形式:ペーパーバック|Amazon.co.jpで購入済み
In Mythologies, Barthes offers a series of snapshots with titles such as "Plastic," "Striptease," "Toys," "The World of Wrestling," and "Operation Margarine." His aim is to reveal the ideological abuse hidden in these myths, which are manufactured to read as reality.
Though complex, Barthes essays are accessible, charming, and funny. I have taught Mythologies to first-year college students, because it does not require its reader to have read volumes of theory to engage in Barthes' clever reflections.
My favorite essay might be "Toys," which demystifies modern (1954-56) French toys as designed to produce consumers ("users") rather than creators. "Toys" exemplifies how, 50 years later, Barthes' myths are still alive and worth reading.
Though complex, Barthes essays are accessible, charming, and funny. I have taught Mythologies to first-year college students, because it does not require its reader to have read volumes of theory to engage in Barthes' clever reflections.
My favorite essay might be "Toys," which demystifies modern (1954-56) French toys as designed to produce consumers ("users") rather than creators. "Toys" exemplifies how, 50 years later, Barthes' myths are still alive and worth reading.
47 人中、41人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 5.0
Myth and Narratives Alive
2001/5/24
By TammyJo Eckhart
- (Amazon.com)
形式:ペーパーバック|Amazon.co.jpで購入済み
As scholars of folklore and mythology were looking at their own past as well as currently to explore the narratives of the past and of "primative" peoples, Roland Barthes was looking at the world around him in France in the 1950s to the early 1970s. Why are human beings drawn to folktales, fairy tales, mythic figures? Barthes discovers that this draw surrounds us everyday, used both commerically and unconsciously from the personas of professional wrestlers (who resemble those seen on American television today) to our discussions of public figures. Mythology, Barthes argues, is a vital and living part of our society but it is also one used without real understanding because it is so deeply ingrained in the human mind and heart. The essays are light so that the non-specialist can enjoy but deep enough that the scholar can see and understand the theory underneath.
38 人中、33人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 5.0
Wonderful, and worth re-reading.
2003/11/29
By frumiousb
- (Amazon.com)
形式:ペーパーバック
When I finished this latest re-read of Mythologies I was initially struck by how funny it was. This was something of a big realization for me, stemming from a memory of burning brain cells with a furrowed brow, trying to understand what he was saying and being almost afraid to enjoy it. So there's one of the consolations for growing older for you-- I'm getting confident enough to really enjoy Barthes.
I'm not saying that I fully understand him yet. I'm not sure that I ever will. I think that "Myth Today"(the book's final and most central essay) still remains fairly firmly out of reach. But it's true that each time I re-read Barthes, I get something more out of it-- I manage to scale heights that I didn't think I would ever get to the last time around.
Isn't it the mark of a brilliant book that it grows with you?
Particularly recommended this time are the essays "Soap Powders and Detergents" and "Operation Margarine".
I'm not saying that I fully understand him yet. I'm not sure that I ever will. I think that "Myth Today"(the book's final and most central essay) still remains fairly firmly out of reach. But it's true that each time I re-read Barthes, I get something more out of it-- I manage to scale heights that I didn't think I would ever get to the last time around.
Isn't it the mark of a brilliant book that it grows with you?
Particularly recommended this time are the essays "Soap Powders and Detergents" and "Operation Margarine".
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