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商品の説明
Book Description
The handbook for surviving and thriving in the digital age. Highlights include: -An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand. -Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience. -A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.). -Proven advice on branding from leading industry experts. -Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches. -Strategies for creating an online and offline presence for career protection and self-promotion.
著者について
Dan Schawbel is the Managing Partner of Millennial Branding, LLC, and the leading authority on personal branding. His award winning blog, PersonalBrandingBlog.com, is syndicated by major networks such as Reuters and Fox Business, was named the #1 job blog by Careerbuilder, and is a top 30 AdAge marketing blog. Dan is also the publisher of Personal Branding Magazine, a syndicated columnist for Metro US, and the youngest columnist at BusinessWeek. He’s been featured in more than 150 media outlets, including The New York Times, The Wall Street Journal, CBS, Fox, ABC News, NPR, USA Today and Details Magazine. Dan is a keynote speaker at colleges and universities, such as Harvard and MIT, and at major companies, such as Time Warner and CitiGroup. He helps both individuals and companies with creative branding solutions.
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カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
81件のカスタマーレビュー
68 人中、59人の方が、｢このレビューが参考になった｣と投票しています。
Timely Book on Importance of Personal Branding
2009/4/13
形式:ペーパーバック
This book is one of the few recent books that covers personal branding. I feel like this was a timely book in the fact that the importance of personal branding is growing day by day.
The first few pages of the book are riddled with strong references, including Marshall Goldsmith, Keith Ferrazzi, Tim Sanders, David Meerman Scott, and others.
I also thought that one of the main strengths of the book was that it was well structured. The author uses four distinct steps (discover, create, communicate, and maintain) as a part of personal branding.
The target audience of this book is Generation Y. Many of the examples reference college, internships, getting your first job, etc. I am glad that the book is targeting to a specific audience, but unfortunately I felt that the material was less useful to Generation X, Baby Boomers, and other generations.
That being said, the author tells an upbeat, yet pragmatic story about the importance of personal branding. It reads fairly quickly, and I'm sure almost everyone will pick up a few tips and tricks about how to improve their own unique brand.
The first few pages of the book are riddled with strong references, including Marshall Goldsmith, Keith Ferrazzi, Tim Sanders, David Meerman Scott, and others.
I also thought that one of the main strengths of the book was that it was well structured. The author uses four distinct steps (discover, create, communicate, and maintain) as a part of personal branding.
The target audience of this book is Generation Y. Many of the examples reference college, internships, getting your first job, etc. I am glad that the book is targeting to a specific audience, but unfortunately I felt that the material was less useful to Generation X, Baby Boomers, and other generations.
That being said, the author tells an upbeat, yet pragmatic story about the importance of personal branding. It reads fairly quickly, and I'm sure almost everyone will pick up a few tips and tricks about how to improve their own unique brand.
72 人中、60人の方が、｢このレビューが参考になった｣と投票しています。
Awesome book on online social media
2009/4/9
形式:ペーパーバック
Whether you are a newbie to the job seeking scene, re-entering it or just feel a little lost about the vast world of online social media, this book is for you! In this book, Dan does a great job of showing you how to make the best use accessing the many avenues of internet media to further your current career or help you jump start a new one. I picked this book up because I felt overwhelmed by all of the online social media like Twitter, Facebook, LinkedIn, blogs, etc and could not find a good source that would teach me what these are, how they are impacting our culture and why I need to get on the boat of understanding them so I don't get left behind. I also have a 14 year old son who is using this kind of media and I felt it important to 'be in the know' in order to protect him online. This book offers a complete solution to this -- all in one location and is an easy read. Good Job Dan --- and Thank You!
--- Jeff Davis (www.cfpfinancialguy.com)
--- Jeff Davis (www.cfpfinancialguy.com)
41 人中、35人の方が、｢このレビューが参考になった｣と投票しています。
For those who are looking to sell themselves to a better career
2009/6/11
形式:ペーパーバック
There is one brand that everyone should wave the flag for and represent - oneself. "Me 2.0: Build a Powerful Brand to Achieve Career Success" is a guide to the brand of oneself, the brand that one tries to sell when interviewing for a job, meeting people, and much more. With plenty of tips and advice for furthering the brand of oneself, author Dan Schawbel outlines the importance of networking, advertising the self, and much more. For those who are looking to sell themselves to a better career, "Me 2.0" is an invaluable read.
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