I've had a great time looking through this book, it's a lot of fun seeing all those different toys, I just find that either it needs more backstories for the different promotions or it should include pictures of all items mentioned, now it's stuck somewhere in the middle. Also the lay-outs and basically the overall graphic design feels uninspired. I do plan however to purchase Happy Meal Toys from the nineties. The book by the same authors featuring Happy Meal toys from the fifties, sixties and seventies has way more backstory, and I like it better because of that.