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Web Marketing All-in-One For Dummies (For Dummies (Business & Personal Finance))
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Web Marketing All-in-One For Dummies (For Dummies (Business & Personal Finance)) [ペーパーバック]

Arnold , Michael Becker , Marty Dickinson , Ian Lurie , Elizabeth Marsten



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Build an online presence for your business with web marketing

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.

  • Provides invaluable advice for establishing a web presence and getting your message out with online advertising
  • Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers
  • Explains how web analytics can offer you a better understanding of your web marketing efforts
  • Details ways to establish an online voice with blogging and podcasting
  • Walks you through the potential of social media marketing with Facebook, Twitter, and Google+
  • Looks at various options for getting your message onto mobile platforms

Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.


John Arnold is the author of E-Mail Marketing For Dummies and coauthor of Mobile Marketing For Dummies.

Ian Lurie is President of Portent, Inc.

Marty Dickinson is President of HereNextYear.

Elizabeth Marsten is Director of Search Marketing at Portent, Inc.

Michael Becker is the Managing Director of North America at the Mobile Marketing Association.


この本のなか見!検索より (詳細はこちら
おもて表紙 | 著作権 | 目次 | 抜粋 | 索引 | 裏表紙

カスタマーレビュー にはまだカスタマーレビューはありません
星1つ で最も参考になったカスタマーレビュー (beta) 5つ星のうち 4.2  17 件のカスタマーレビュー
8 人中、8人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 3.0 This book is useful but the charts/ tables are rendered so poorly that it is difficult to make out the text. 2013/7/2
By Alan Sim - (
The image problems are making it quite frustrating to read. I wouldn't recommend buying this book for the kindle/ kindle ipad app until, this issue is fixed
5 人中、5人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 4.0 You Won't Be a Dummy after Reading This Tome 2012/11/10
By Joseph Kerschbaum - (
This book really does have it all. The cover isn't lying when it says, "8 Books in 1." The actual physical size of the book may same daunting, but don't be afraid. This simply means that it's jam-packed with awesome information (and you get more bang for your buck!). The reason this tome is so immense is because the authors have done a great job pulling together a comprehensive playbook for web marketers.

Not only is this book epic because it addresses 8 mission-critical topics for a successful web marketing campaign, but it covers each topic with expertise and actionable insights. You would be hard-pressed to find better content on these web marketing strategies any where.

Go ahead. Pick up a copy now. You will absolutely learn a ton from this book.
7 人中、6人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 Actionable and comprehensive 2012/10/26
By Annie Cushing - (
This book is the most comprehensive book on the topic of Internet marketing I've seen yet, and I've been in the industry for nine years and have consumed a lot of books. But you don't have to feel intimidated by the size (it's impressive) because you can jump into any chapter as they're stand-alone guides. Each of the writers also share great tools. I've already added 20+ tools to my arsenal, and I haven't even gotten halfway through the book yet.
3 人中、3人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 3.0 Book riddled with links the author makes ancillary revenue from - NO CREDIBILITY! 2013/11/30
By Sammy Slugger - (
The book is riddled with links to third party service providers which the authors make money by promoting, hence they have NO credibility...Recommendation to publisher: Write the book as an academic piece and REMOVE ALL SELF PROMOTING LINKS THE AUTHOR MAKES MONEY FROM...IT'S FLAGRANT USE OF THE BOOK TO MAKE ANCILLARY MONEY FOR THE AUTHOR AND IS GROSS!
9 人中、7人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 4.0 Web Marketing...I didn't think I was a dummy! 2012/10/23
By M. Simmonds - (
I've been in Internet Marketing for nearly 16 years and was pretty sure I had the hang of it all. Enter Web Marketing for Dummies. Clearly there were things I did NOT know which goes to show you're always learning. Ian Lurie's section on search engine optimization was a stellar example of what's necessary after pushing the publish button. I recommend this book to anyone who's in Internet Marketing as a reference guide or how-to because you don't know everything and these guys aren't dumb.
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