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商品の説明
内容説明
What are the secrets of competitive R&D on a global scale? Based on empirical research with hundreds of R&D executives from more than 80 companies amd 1000 R&D laboratories, the authors present new concepts and trends in global R&D management. Case studies from 22 best-practice companies illustrate how to put these concepts into practice. Adding new examples and management models, this third edition has been completely revised and updated incorporating emerging themes in R&D such as intellectual property management, innovation in China and India, technology listening posts, and leading R&D centers.
Book Description
What are the secrets of competitive R&D on a global scale? Based on empirical research of over 240 interviews, the authors present new concepts and trends in global R&D management. Case studies from 18 best-practice companies give detailed answers to the most pressing challenges for mastering international innovation. "The new style of global team work is rapidly spreading in all technology areas." Dr. Yutaka Kuwahara, General Manager R&D, Hitachi Europe "The challenge will be the creation of R&D organizations that serve highly networked and distributed enterprises." Mark B. Myers, PhD, Senior Vice President Corporate R&D, Xerox "This excellent book demonstrates how the dynamics of innovation and creativity can be mastered. Important reading for senior management and a must for R&D leaders." Karl Weinberger, Head of Corporate R&D, Schindler
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--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
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2件のカスタマーレビュー
3 人中、3人の方が、｢このレビューが参考になった｣と投票しています。
Excellent book!
2000/6/1
形式:ハードカバー
'Managing Global Innovation' is a must-read for anyone interested in new product development in a globalizing world. This book presents a coherent framework for international innovation strategy, global R&D organization, and the execution of transnational R&D projects. The many examples make theory and concepts easy to understand. Moreover, the book features a collection of indepth case studies of otherwise little described companies. If you ever wondered how companies like SAP, Roche, or HP compete at the forefront of technology development, then this is the book to get. All in all, a well-conceived book that immediately appeals with its balance of applicability and theory.
3 人中、2人の方が、｢このレビューが参考になった｣と投票しています。
The best I read on innovation management
2000/10/6
形式:ハードカバー
Lots of practical examples! Clear structure, no easy answers, but insightful views based on practice and supported but academic concepts.
This is a great book for all who drive innovation!
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