|
||||||||||||||||||||
|
||||||||||||||||||||
|
||||||||||||||||||||
よく一緒に購入されている商品
商品の説明
内容説明
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideasbusiness people, teachers, politicians, journalists, and othersstruggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kindsfrom the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sonydraw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideasand tells us how we can apply these rules to making our own messages stick.
From the Hardcover edition.
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kindsfrom the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sonydraw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideasand tells us how we can apply these rules to making our own messages stick.
From the Hardcover edition.
From Publishers Weekly
Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers HeathChip a professor at Stanford's business school, Dan a teacher and textbook publisheroffer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"that is, the art of making ideas unforgettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories. (The initial letters spell out "success"well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership. (Jan. 16)
Copyright Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --このテキストは、 ハードカバー 版に関連付けられています。
Copyright Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --このテキストは、 ハードカバー 版に関連付けられています。
登録情報
|
この商品を見た後に買っているのは？
カスタマーレビュー
最も参考になったカスタマーレビュー
3 人中、3人の方が、｢このレビューが参考になった｣と投票しています。
形式:ペーパーバック|Amazonが確認した購入
「話がうまく伝わらない」「話は聞いてもらえても結局何も起こらない」そんなモヤモヤした経験をお持ちの方に是非読んでいただきたい一冊。アイデアのちから という題で邦訳もあり。
もともとは Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) （邦訳は プレゼンテーション Zen）というプレゼンに関する本で紹介されていたのがきっかけで読み始めた。しかし、本書はプレゼンに限らず、上司・部下とのコミュニケーション、学校の授業、商品の売り込み、などなど、人に何かを伝えて、そしてその人にアクションを起こしてもらいたい、と切実に願う人々にとって役に立つ内容だと思う。
とても読み易い本だが、その内容は硬派。小手先のコミュニケーションテクニックとは一線を画す内容だけに、読んですぐ何かに使える、とはならないだろう。しかし、本来、人にモノが伝わるというのはとても嬉しいこと。本書の内容が少しでも実践できるようになれば、もっと人生は楽しくなるはず。
もともとは Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) （邦訳は プレゼンテーション Zen）というプレゼンに関する本で紹介されていたのがきっかけで読み始めた。しかし、本書はプレゼンに限らず、上司・部下とのコミュニケーション、学校の授業、商品の売り込み、などなど、人に何かを伝えて、そしてその人にアクションを起こしてもらいたい、と切実に願う人々にとって役に立つ内容だと思う。
とても読み易い本だが、その内容は硬派。小手先のコミュニケーションテクニックとは一線を画す内容だけに、読んですぐ何かに使える、とはならないだろう。しかし、本来、人にモノが伝わるというのはとても嬉しいこと。本書の内容が少しでも実践できるようになれば、もっと人生は楽しくなるはず。
1 人中、1人の方が、｢このレビューが参考になった｣と投票しています。
形式:ペーパーバック|Amazonが確認した購入
モノが良ければ売れるはず、というタガが外れます。
仕事も成果も作品も埋もれてしまえば意味が無い
というポイントをホトホト実感するようになった本です。
読後は人の記憶を観察するようになり、印象に残る
事例をコソコソと自分の中で集めるようになりました。
仕事も成果も作品も埋もれてしまえば意味が無い
というポイントをホトホト実感するようになった本です。
読後は人の記憶を観察するようになり、印象に残る
事例をコソコソと自分の中で集めるようになりました。
1 人中、1人の方が、｢このレビューが参考になった｣と投票しています。
形式:ハードカバー
Jake, a young entrepreneurial friend of mine in the IT industry , was not seeing the results he expected from numerous and inventive marketing strategies. He had tried online, print and direct marketing with marginal results. His business wasn't faltering but wasn't soaring either. So after a slew of marketing books he came across this one- and it was all I was hearing about from him until I read it myself and the light bulb clicked.
Just like you were interested in Jake's story other people like stories, they want to relate to you and your product but if they can't they will find a company that they can relate to.
Chip and Dan Heath give great examples every chapter on how to improve your "Stickiness" with simple strategies. The most important being their coined,
"SUCCES" acronym:
S simple - don't lose your core message in a lot of pomp and circumstance
U unexpected - make your idea jump out and grab people's attention
C concrete - keep it easy to grasp vs. mind boggling statistics or huge numbers
C credible - is your idea believable?
E emotion - people react to emotion and it creates an empathetic bond
S stories - story telling is an age old form of communication
I have been able to use "Made To Stick" concepts in my business with great results. I used to feel that stories in real estate investing wouldn't interest anyone but I knew from the book that stories were useful, if not crucial, in creating and growing a business. Now by using my customer's concrete feedback blended with their credible testimonials and sprinkled with a little emotion I am able transmit their core experience (what they got out of working with us an how it translated to their bottom line) to reach a greater audience.
Just like you were interested in Jake's story other people like stories, they want to relate to you and your product but if they can't they will find a company that they can relate to.
Chip and Dan Heath give great examples every chapter on how to improve your "Stickiness" with simple strategies. The most important being their coined,
"SUCCES" acronym:
S simple - don't lose your core message in a lot of pomp and circumstance
U unexpected - make your idea jump out and grab people's attention
C concrete - keep it easy to grasp vs. mind boggling statistics or huge numbers
C credible - is your idea believable?
E emotion - people react to emotion and it creates an empathetic bond
S stories - story telling is an age old form of communication
I have been able to use "Made To Stick" concepts in my business with great results. I used to feel that stories in real estate investing wouldn't interest anyone but I knew from the book that stories were useful, if not crucial, in creating and growing a business. Now by using my customer's concrete feedback blended with their credible testimonials and sprinkled with a little emotion I am able transmit their core experience (what they got out of working with us an how it translated to their bottom line) to reach a greater audience.
この商品のレビューをもっとご覧になりますか？
これらのレビューは参考になりましたか？
ご意見はクチコミでお聞かせください。
最近のカスタマーレビュー
エピソードを語ろう！
エピソードが沢山出てくる講演は、聴いていて眠くならないし、あっという間に時間が過ぎていきますね。一方、要点を書いたレジュメをなぞるような講演は、一生懸命聴こうとし... 続きを読む
投稿日: 14か月前 投稿者: Tomoyuki
Addictive Reading
I LOVE this book. I read it once right through as quickly as I could. 続きを読む
投稿日: 2010/4/22 投稿者: flapjacs
This book will help with your next big presentation
Made to stick examines the reasons why some ideas are more 'sticky' than others,... 続きを読む
投稿日: 2010/2/27 投稿者: chibajohn
忘れられないアイディアとは？
スティッキーな（粘りつくように心に残る）アイディアは、時間が経っても多くの人の記憶に残り忘れられない。本書では、このようなアイディアの特徴をSUCCESsというチ... 続きを読む
投稿日: 2007/4/1 投稿者: ぱぱまさ
リストマニア
|
|
関連商品を探す
同じキーワードの商品を探す
フィードバック
- カタログ情報、または画像について報告
- 著者からのコメント
- 出版社からのコメント
|
