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商品の説明
内容説明
Whether you care about adventure sports, the fate of the natural world, or pure brand maintenance and business success, Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for unsurpassed high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard.
Chouinard's creation myth is now an American business legend. As a child, he moved with his father, a French Canadian blacksmith, and the rest of his family to Southern California in the 1950s with little English and less money. He escaped into mountain climbing as a teenager and by his early twenties was among the best climbers in America, making famous first ascents of a number of notorious faces. When he decided he could make better climbing tools himself for less money and when his fellow climbers agreed and clamored for more, a way of life became a business. Some forty years later, Yvon Chouinard still summits peaks around the world (though he now spends more time surfing). Patagonia still makes exceptionally high-quality things, only it now earns more than $250 million a year from worldwide sales, and Chouinard is able to leverage his concern for the natural settings he's spent a lifetime enjoying. His resolve to minimize Patagonia's impact on the environment has led the company to make its famous fleeces out of recycled soda bottles and to donate at least 1 percent of its revenue each year to environmental causes, among many other things.
In Let My People Go Surfing, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result. Let My People Go Surfing gives ample evidence as to why there have been few more influential companies in American business in the last forty years than Patagonia, Inc.
The long-awaited memoir/manifesto from legendary climber, businessman, and environmentalist Yvon Chouinard, founder and owner of one of the world's most inspiring companies, Patagonia, Inc.
Chouinard's creation myth is now an American business legend. As a child, he moved with his father, a French Canadian blacksmith, and the rest of his family to Southern California in the 1950s with little English and less money. He escaped into mountain climbing as a teenager and by his early twenties was among the best climbers in America, making famous first ascents of a number of notorious faces. When he decided he could make better climbing tools himself for less money and when his fellow climbers agreed and clamored for more, a way of life became a business. Some forty years later, Yvon Chouinard still summits peaks around the world (though he now spends more time surfing). Patagonia still makes exceptionally high-quality things, only it now earns more than $250 million a year from worldwide sales, and Chouinard is able to leverage his concern for the natural settings he's spent a lifetime enjoying. His resolve to minimize Patagonia's impact on the environment has led the company to make its famous fleeces out of recycled soda bottles and to donate at least 1 percent of its revenue each year to environmental causes, among many other things.
In Let My People Go Surfing, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result. Let My People Go Surfing gives ample evidence as to why there have been few more influential companies in American business in the last forty years than Patagonia, Inc.
The long-awaited memoir/manifesto from legendary climber, businessman, and environmentalist Yvon Chouinard, founder and owner of one of the world's most inspiring companies, Patagonia, Inc.
From Publishers Weekly
Chouinard, founder and owner of Patagonia Inc., presents his philosophy for a "new style of responsible business" along with a chronicle of his personal and company history in this sincere if self-congratulatory creed. A Californian of French-Canadian descent, Chouinard started forging climbing hardware and selling it out of his car in 1957 and published his first catalogue, a one-page mimeographed sheet, in 1964. Today, his sporting goods company has annual revenues of $230 million, but he nonetheless identifies himself as more of "a climber, a surfer, a kayaker, a skier and a blacksmith" than a CEO. In this vein, he lays out his alternative vision of business, detailing eco- and people-conscious philosophies on aspects of the supply chain from product design and production to human resources and management. Chouinard has backed up his rhetoric with action: Patagonia pursues sustainability, gives 1% of annual net sales to environmental groups and has set benchmarks with its employee-friendly policies. Patagoniacs and socially conscious businesspeople may appreciate this account despite its wooden writing, especially as an antidote to headlines of corporate fraud. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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3 人中、1人の方が、｢このレビューが参考になった｣と投票しています。
形式:ハードカバー
純粋にクライミングやサーフィンを極め、そしてビジネスを極める。
アントレプレナー必読の書。
Patagoniaウエアを着ることが環境保護につながっていることがわかる。単純にかっこいいからとか、機能性が高いからというだけでなく、その延長線上になにがあるのか考えたい。
好きなことを極めていきながらビジネスとしても成功させる。
後付になるが、成功する企業のひとつの雛形がここにあることがわかる。
アントレプレナー必読の書。
Patagoniaウエアを着ることが環境保護につながっていることがわかる。単純にかっこいいからとか、機能性が高いからというだけでなく、その延長線上になにがあるのか考えたい。
好きなことを極めていきながらビジネスとしても成功させる。
後付になるが、成功する企業のひとつの雛形がここにあることがわかる。
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
83件のカスタマーレビュー
57 人中、53人の方が、｢このレビューが参考になった｣と投票しています。
just drop everything and read the book
2006/2/2
形式:ハードカバー
This is one of those drop everything books that you want to buy and give to all your friends and relations who will read and gain from it.
I don't even know how the book came to my attention to buy i the first place, it sat in my TBR pile for several weeks until i had the time to read the first chapter and skim the rest, my usual routine with new books as they come into the house. However it is so good, from the first sentence that i just set aside my other reading and finished it.
It is about doing good and having an adventure while doing so. Partly biographical, partly a history of the company's beginning, mostly a philosophic discussion of how to interact with an increasingly polluted and destroyed planet in a responsible corporate way. It's a story about a man, from all indications one of those rare individuals who consciously walks through life (perhaps climbing is a better word for his travels) aware of what is around him and how he is responsible for his wake through the world.
From the decision to end pinions and switch to clean climbing chocks to the 1% of sales to progressive environmental activist groups, his philosophy not only interacts with his outdoor activities but with the wider world. This book ought to be required reading for every MBA, every business student in the world. And recommended reading for everyone else.
I'm not a very hopeful person, perhaps being in contact with people like the author would turn me around. He is realistic, a little pessimistic but puts his money, his deeds where his words are, in action. An excellent book, just drop everything and get a copy and read it tonight.
thanks for reading this short review.
if you can offer suggestion like this book, please email rwilliam2@yahoo.com subject amazon review.
I don't even know how the book came to my attention to buy i the first place, it sat in my TBR pile for several weeks until i had the time to read the first chapter and skim the rest, my usual routine with new books as they come into the house. However it is so good, from the first sentence that i just set aside my other reading and finished it.
It is about doing good and having an adventure while doing so. Partly biographical, partly a history of the company's beginning, mostly a philosophic discussion of how to interact with an increasingly polluted and destroyed planet in a responsible corporate way. It's a story about a man, from all indications one of those rare individuals who consciously walks through life (perhaps climbing is a better word for his travels) aware of what is around him and how he is responsible for his wake through the world.
From the decision to end pinions and switch to clean climbing chocks to the 1% of sales to progressive environmental activist groups, his philosophy not only interacts with his outdoor activities but with the wider world. This book ought to be required reading for every MBA, every business student in the world. And recommended reading for everyone else.
I'm not a very hopeful person, perhaps being in contact with people like the author would turn me around. He is realistic, a little pessimistic but puts his money, his deeds where his words are, in action. An excellent book, just drop everything and get a copy and read it tonight.
thanks for reading this short review.
if you can offer suggestion like this book, please email rwilliam2@yahoo.com subject amazon review.
13 人中、12人の方が、｢このレビューが参考になった｣と投票しています。
Incredible insights from incredible man
2005/10/16
形式:ハードカバー
Yvon Chouinard takes all current and accepted business practices and turns them on their ear! Being involved in the "corporate world" I am witness to all sorts of techniques, behaviours, policies, practices etc. The driving force is always the bottom line. While Chouinard is, and has to be concerned with the bottom line his path to that bottom line is both bold and unique. Clearly this is a very practical guide to a more healthy and sustainable business culture.
Chouinard is clearly a wonderful man leading a wonderful charge. Hey, I want my boss to let me go surfing!!A must read!
Chouinard is clearly a wonderful man leading a wonderful charge. Hey, I want my boss to let me go surfing!!A must read!
15 人中、13人の方が、｢このレビューが参考になった｣と投票しています。
A leader with vision
2005/10/23
形式:ハードカバー
There is no better place to work than one where the employees share the vision of the company, and believe in the leadership of the company. "Let My People Go Surfing" is a detailed mission statement for a company whose purpose is to take care of its employees, and do one's best within the 'business ecosystem.' There's no question that Patagonia is a tremendously successful enterprise, and there's no question that Yvon Chouinard's vision has captivated many. He's living proof that you can lead with the customer's and employee's best interest in mind, and reap the benefits of success which transcend the dollar. I'd encourage anyone who is in management to read this book, and take what you can from the teachings within, and incorporate them into your own leadership. It's also an interesting read for anyone who has a hard time believing that you can't follow your dreams and also be financially successful.
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