I have tried so many diets I can't even count them anymore. I have tried various other way-of life-diet plans with little or temporary success. This book is so straight forward, simple and easy that I sometimes wonder why I ever thought eating healthfully was hard...and this is a pizza-fried chicken-Little Debbie kind of girl! So far I have lost 10 lbs in 9 days...a feat that I have NEVER accomplished before. (Remember, it's different for everyone so you may not all lose like that.) In addition, I'm not at all hungry; lord knows if I was I wouldn't be sticking to it! I love his motivational bits as well...the majority of overeating really has to do with the mind rather than actual hunger; that he focuses on changing negative patterns and thoughts is very important. In addition, I find the voice of the book very friendly and encouraging. Also, the cheat meal being incorperated in the plan is wonderful: instead of feeling guilty and continuing to break the plan, you feel like a cheat meal is a deserved reward, guilt free! If you're looking for a book that will lose the weight for you magically, it's not the book for you. You have to work: on your mind, your eating, and your physical activity. But work is great when it's to improve your life! I have noticed tremendous changes in my attitude and behavior, and would highly reccomend this book to anyone who needs a sensible, non-time-consuming plan.