This book was intended to cover 142 years of IWC history over nearly 600 (large) pages with about 500 illustrations. This "magnum opus of IWC" (according to IWC itself) also showcases ten of the great watches from the corporate history: these include the original 1868 pocket watch, the iconic 1948 mark 11 pilot watch, the 1980 titanium chronograph, and the 2000 limited edition Portuguese. If you're an IWC fan, this is the book for you, though it's expensive, it also looks and feels expensive as a book. It's obviously not a general interest watch book. You might also be able to get one from your IWC dealer, a good number of copies have been distributed.