Sutherland's book became a constant companion for me the week it arrived. I began reading it at work during lunch, and found myself quickly drawn into...better said, hopelessly slipping into a vigorous head nod and agreeing with this author's purpose and insights. He clearly says his purpose is to demonstrate that people are very much less rational than is commonly thought of and to set out systemmatically the many reasons this is so. Nobody is exempt (p. 3) The convincing magnetism for me was the undeniable brute reality of the arguments, which I could easily spot as I went through my work day with my colleagues. The chapters on obedience, conformity, and in and out groups directly helped me appreciate more the struggles that I see my Japanese colleagues and students have, as well as internationals living and working in Japan experience. His book helped me accept and avoid some conflicts with some "leaders" by providing me with the poignant irrational category. Otherwise I would have used a different language set to describe their "irrationality". I enjoyed this book through and through. He covers all of the bases...and I do mean all from historical, medical, military, education, finances, with great studies and nicely illustrated stories. The transitions from chapter to chapter, and the pithy summaries at the end of each chapter makes the reading flow. It is a book that definitely provided some great coffee break material at work as well a lot of laughs at home. Still the benefits are to be seen in my personal reflection and application to my own thinking. This report suffers from the halo effect Sutherland describes. His one chapter at the end on the "Causes, Cures and Costs" did leave me wanting more as I felt the curtain was drawn too quickly. But I was not negative because I felt I had got my monies worth from many of the preceding chapters. This is the first book I have read by Sutherland. He is a great writer and I am looking forward to getting into some of his other works. His book is not a formal treatise in logic that one would get from an expert like Copi, or Kahneman. Indeed some research indicates that even with formal training, there is little improvement in our reasoning skills. Nevertheless, Sutherland provides us with a conscious raising book that is sufficient to keep us all humble and honest. Thank you Dr. Sutherland for the tips of how I can make my world a the work world I live in a bit more tolerable with a smile. I hope the book is in line for a second edition.