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商品の説明
内容説明
International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked.
This book is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. Edited by two leading figures in the field, the text provides:
- a fantastic range of global sports cases authored by renowned experts in the field
- cutting edge analysis and comprehensive diagnosis of major international professional sport business cases
- a clear and structured presentation and examination of key issues within each case
- a strong blend of academic and practitioner analysis and commentary
- an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport
- a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises.
The combination of academic theory and real world examples in the world of sport business make this is a vital book for students, academics and those already working in the sports industry.
Book Description
As the position of sport management in the higher education curriculum becomes stronger by the year, the numbers of students and staff who are teaching and learning on sport management related modules is growing exponentially. International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market which has been poorly served until now. Edited by two leading figures in the field, the text provides: - a fantastic range of global sports cases authored by renowned experts in the field - cutting edge analysis and comprehensive diagnosis of major international professional sport business cases - a clear and structured presentation and examination of key issues within each case - a strong blend of academic and practitioner analysis and commentary - an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport International Cases in the Business of Sport is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. There is a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises at www.textbooks.elsevier.com
Audience: Primary: undergraduates on sport management and sports studies courses; academics who require case material for their classes Secondary: practitioners in the sport management industry
Audience: Primary: undergraduates on sport management and sports studies courses; academics who require case material for their classes Secondary: practitioners in the sport management industry
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1個のレビュー
Great Book!
2009/6/16
形式:ペーパーバック
Es un muy buen libro para entender el negocio de los deportes, con casos reales.
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ご意見はクチコミでお聞かせください。
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