I've always enjoyed Jay Z's music, but even with all of his talent, I used to just consider him one of the most shallow rappers at his level. While he's conveyed a lot street anthems and stories for those in the struggle, I used to feel that he also came across as very materialistic and was "all about the money". After reading this book, I have a different respect for Jay Z. Firstly, I was surprised to hear that he delayed his career (and the opportunity to bring in early cash) to support his mentor The Jaz who was going through troubled times. That story showed me that there was more to this man than business. Secondly, to see how he learned from The Jaz at an early age how the business can take advantage of you, made me understand even better why he's all about control, being business savvy, and taking his own path by not following trends (but being a trend setter). Thirdly, I was surprised to read how Jay Z selected certain songs off of his album for video and radio play based on furthering his brand, when he could have put out songs with the likes of Mariah Carey as his first single. These type of decisions showed me that this man man was not about the quick money, but always had his eyes on the prizes. This book was a great read into a hip-hop icon / mogul. Whether you're a fan of Jay Z or not, this book will definitely be an interesting read.