内容説明
MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?
Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:
* Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
* If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
* Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
* The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.
After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
著者について
Hugh MacLeod worked as an advertising copywriter for more than a decade, while developing his skills as a cartoonist and pundit. His blog is Gaping Void, and more than a million people have downloaded the original post that inspired this book, "How to be Creative." He also lectures and consults on Web 2.0 and its impact on business.
