The two main things this book offers, in my view, are (1) help getting you into the right mindset for setting up and running your own business, mainly by clearing away all kinds of negative beliefs and self-doubt you carry mostly in your subconscious; and (2) guidance through the process of drawing up a concrete, viable plan for starting a successful business you run with passion. If this is what you're after, this book is unquestionably worth the cover price and the time it will take you to read it. I'd recommend waiting until you're really serious about starting a business before listening to the CD, though, since it's quite powerful and will start working on you as soon as you listen to it. Actually, that brings me to a third thing I have gotten out of the two McKenna books I have, and actually it was this that drew me to them in the first place - and that is, explanations and demonstrations of how to harness your unconscious brain to effect life changes and facilitate learning. As an educator, I see a lot of potential in this approach, and McKenna gives real-life examples of how it can be done.
The book is printed in large, comfortable type with extra space between the lines, and the writing is very accessible, so you'll breeze through it easily - but you'll want to come back and go over parts of it carefully once you're ready to take action. McKenna also has a big online presence offering you further options to pursue his programs and connect with other readers. Recommended.