We all know that making innovation under uncertain economic climate is vital for organizations to suvive and continually succeed in business world, which requires more or less innovation.
This book shows Breakthrough Thinking plays a main role to generate innovation and how to make Breakthrough Thinking happen in an organization in an effective and practical way.
Althogh I recently read this copy after 11 years from date of the issue, I think the articles in this have never lost its luster.
Peter Drucker concludes that "The very foundation of entrepreneurship as practice and as a discipline is the practice of systematic innovation".
I was highly impressed with his that thought-provoking description for the company which eagerly pursues its continual prosperity.