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商品の説明
内容説明
Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to both students and practitioners in the fields of public health, social services, and health care communications.
Completely revised and updated, the Second Edition includes:
- Material related to the rise of the internet and social media has been added to reflect major changes in the way social marketing is being done.
- A new case study has been added to reflect current trends.
- More on the emotional component to marketing.
- More in-depth information on communications theory has been added
- More on ethics has been added
- More on current channels (social networking sites, online gaming, entertainment education) has been added (20101008)
Book Description
This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.
--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
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カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
6件のカスタマーレビュー
12 人中、12人の方が、｢このレビューが参考になった｣と投票しています。
Terrific resource for nonprofits
2003/2/26
形式:ペーパーバック
I have used this resource with clients who have few resources and little experience in social marketing. It is a well written guidebook that explains the steps in developing social marketing strategies and provides well constructed worksheets. The book is extremely enlightening for organizations who are doing this for the first time or who cannot afford high-priced consultants. As a writer without much social marketing background, it helped me help my clients. It might be worth noting that the reference is designed for U.S. use and cites resources only available here, but I still found the basic approach helpful for an overseas client.
3 人中、3人の方が、｢このレビューが参考になった｣と投票しています。
Made-to-Order for Social Marketers
2004/12/17
形式:ペーパーバック|Amazonが確認した購入
This work book is chock-filled with practical help for preparing an effective social marketing plan. I enjoyed the easy-to-use forms. Many great ideas for applying social marketing too. It's so hard to find resources that relate to the unique nature and challenges of this kind of marketing. If you are a non-profit change oriented social marketer you need this book on your shelf!
2 人中、2人の方が、｢このレビューが参考になった｣と投票しています。
Good book, more develop on social marketing research would be useful
2010/5/14
形式:ペーパーバック
The book has a lot of what I was looking for in terms of the content. The author really did a wonderful job on putting into a simple perspective, key elements of social marketing, in a very easy-to-read way, and it really helps to put into practice the theory explained, with real and non-real examples. I would have liked that the author would have developed more the marketing research chapter, since it's really helpful to clarify this component of social marketing substantially more, specially for an organization which is getting into this field. Or perhaps, another specific book on social marketing research would be useful, unfortunately, I haven't found any.
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