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ロングセラー「破天荒！（原題：NUTS！）」の著者による第二弾。米国の優良企業の多くで、従業員たちが自分の技術や素質、才能を惜しみなく発揮しており、こうした企業は破天荒な企業文化を経営の基盤に据えたサウスウエスト航空と同じ遺伝子を宿していること発見する。そして、それを実現したリーダー（経営者）に着目し、伝統的な経営の慣習を打ち破り、利益至上主義で威圧的な経営を、心と魂・規律・ユーモアを基盤とし、社員に奉仕する経営に組み替えることこそが、これからの主流となるべき経営戦略であると論じる。
--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
内容（「MARC」データベースより）
従業員が自分の技術や素質・才能を発揮している米国の優良企業について、破天荒な経営を基盤としたサウスウエスト航空との類似性を発見し、それを実現した経営者に着目して今後の経営戦略を論じる。「破天荒!」の続編。
--このテキストは、絶版本またはこのタイトルには設定されていない版型に関連付けられています。
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カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
37件のカスタマーレビュー
9 人中、9人の方が、｢このレビューが参考になった｣と投票しています。
The pulse of success
2004/1/16
形式:ハードカバー
Kevin and Jackie Freiberg have done it again. In "Nuts!" they told the story of the growth of a fledgling airline that has grown to lead the industry today. In their new book "Guts!" they have once again placed their fingers on the pulse of business success and share with us stories of triumph.
What is apparent after reading this book is that to create a successful business you must create a customer base that sings your companies praises loud and strong to anyone who will listen. But, to do that effectively you must first create a working environment that causes your employees to sing your companies praises louder and stronger!
This is exactly what the business leaders in "Guts!" have done. Kevin and Jackie not only tell the story of business leaders that have vision, they tell the stories of business leaders capable of turning their vision into action.
Being a visionary is not all there is to being a leader. Being a leader that can transfer that vision into action is what Champions are made of. "Guts!" gives us dynamic examples of Champions who care enough to give the whole 9 yards.
This book is a "Must Read" for anyone responsible for the well being of people.
5 人中、5人の方が、｢このレビューが参考になった｣と投票しています。
A quick peek inside some successful organizations
2005/4/27
形式:ハードカバー
The husband-and-wife time of Kevin and Jackie Freiberg offer up a book filled with leadership advice built around stories of successful companies ranging from SAS to Whole Foods, Southwest Airlines to Synovus.
In general, I'm skeptical of business books which profile large companies written by people who have never run a large company. First, there's the "do as I say, not as I do (or have done)" credibility gap. And second, this genre tends to attribute too much of a company's overall success or failure to a single personality.
Having said that, I think the Freibergs have done a decent job of wrapping their high-level advice (e.g., create a sense of ownership, lead with love, make business heroic) around stories and interviews that are engaging, well-written, and carefully selected to make their point. And it's always intriguing to learn how a name-brand organization got its start.
On the other hand, be prepared for some dramatic (over-?)simplification of complex realities. The company case studies are less case studies and more one-dimensional illustrations the authors carefully package to make the point they want to make. Sometimes it feels just a little glib, as in "let me tell you this cute story that just so happens to illustrate the general leadership principle I'm pushing in this chapter."
My favorite chapter was about how gutsy leaders lead with love. As a person of faith, I find the idea of servant leadership (popularized by authors such as Robert Greenleaf and Peter Vail) powerful and resonant with my own religious beliefs. I also enjoyed the chapter on how effective leaders tie their organization's mission to a heroic cause. To illustrate this point, the authors tell the story of how one teacher's (Sandra McBrayer) heroic vision to teach homeless kids galvanized the San Diego community to build an entire school for disdvantaged kids called Monarch High School (complete with its own restaurant created with the help of Ralph Rubio, cofounder and CEO of Rubio's Fresh Mexican Grill).
The book is visually attractive -- not quite as arresting as Tom Peter's new book called "Re-imagine!", but the layout, color, pull quotes, and photos call attention to the main points well.
Overall, it's worth a quick read for some interesting stories and a few ideas to consider as you think about how to improve your own organization's culture.
In general, I'm skeptical of business books which profile large companies written by people who have never run a large company. First, there's the "do as I say, not as I do (or have done)" credibility gap. And second, this genre tends to attribute too much of a company's overall success or failure to a single personality.
Having said that, I think the Freibergs have done a decent job of wrapping their high-level advice (e.g., create a sense of ownership, lead with love, make business heroic) around stories and interviews that are engaging, well-written, and carefully selected to make their point. And it's always intriguing to learn how a name-brand organization got its start.
On the other hand, be prepared for some dramatic (over-?)simplification of complex realities. The company case studies are less case studies and more one-dimensional illustrations the authors carefully package to make the point they want to make. Sometimes it feels just a little glib, as in "let me tell you this cute story that just so happens to illustrate the general leadership principle I'm pushing in this chapter."
My favorite chapter was about how gutsy leaders lead with love. As a person of faith, I find the idea of servant leadership (popularized by authors such as Robert Greenleaf and Peter Vail) powerful and resonant with my own religious beliefs. I also enjoyed the chapter on how effective leaders tie their organization's mission to a heroic cause. To illustrate this point, the authors tell the story of how one teacher's (Sandra McBrayer) heroic vision to teach homeless kids galvanized the San Diego community to build an entire school for disdvantaged kids called Monarch High School (complete with its own restaurant created with the help of Ralph Rubio, cofounder and CEO of Rubio's Fresh Mexican Grill).
The book is visually attractive -- not quite as arresting as Tom Peter's new book called "Re-imagine!", but the layout, color, pull quotes, and photos call attention to the main points well.
Overall, it's worth a quick read for some interesting stories and a few ideas to consider as you think about how to improve your own organization's culture.
5 人中、5人の方が、｢このレビューが参考になった｣と投票しています。
Guts! A different kind of business book!
2004/1/1
形式:ハードカバー
The Friebergs have met their own mission "to tell stories that improve organizations and inspire people to live bigger, better, more fulfilling lives." Backed by years of research and interviews, Guts! gives voice to a disparate group of business leaders who show us that vision, passion, living one's values, and treating people with openness and trust are the keys to greatness.
Like Nuts!, Guts! is a different kind of business book. Most are either dry (and boring) or simple "enter-trainment" (fluff without substance). This book is a delight to read. It's written using the same principles it espouses for business: it's fun, different, creative and gutsy. And filled to the brim with practical advice that can and should be used by anyone - business owners and men and women at all levels in their organizations. The Gut Checks are especially good as both summaries of the information and guidelines for the reader's own actions.
The principles in Guts! aren't just great business ideas; they make sense for any organization. Imagine these principles in use in schools, government institutions, in fact in human relationships in any setting. The book inspired me. I read it and found myself dreaming of great new ideas for use with my business clients, my university students, and my family. I am giving copies to everyone.
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