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よく一緒に購入されている商品
商品の説明
内容説明
To get any new business idea off the ground or develop and better manage an existing business, you must have a planand if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing and using a business plan. It explains:
- tools for analysing the market, customers, competitors and the business environment
- techniques for examining and choosing between different strategic options
- how to use the business planning model that accompanies this book to prepare financial forecasts
- how to analyse and mitigate risk
- how to identify the business's financing needs and select the appropriate type of finance
- how to use the book's business plan document template to write your own plan
In addition to containing everything you need to know to prepare and write a convincing and sound business plan and then put it into practice, this revised and updated Guide to Business Planning will be invaluable to anyone involved in any form of strategic analysis or business planning.
著者について
Graham Friend and Stefan Zehle have spent their careers working on business planning projects around the world for both small and large businesses, and in 2000 they founded Coleago Consulting, a specialist telecommunications, media and technology management consulting firm. Graham Friend, who is a chartered accountant and the co-author of Guide to Business Modelling (Economist series), specialises in financial analysis, planning and business modelling. Stefan Zehle, who has an MBA, is a strategic analysis and market planning specialist and his articles for the telecommunications industry are widely published.
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カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
5件のカスタマーレビュー
8 人中、8人の方が、｢このレビューが参考になった｣と投票しています。
Concise and helpful
2007/4/14
形式:ハードカバー
After having finished an MBA, I am currently involved in the creation of a new company. Although most of the knowledge is in my books, the extension of it made me search for an alternative.
Using of this book was the answer to our need. It is a short and clear book that focuses in the most important things to consider, and we have used its reading to remember what we learned, and to build the fundations on our work afterwards. Not to forget the excel file that you can download and use for your business planning.
Using of this book was the answer to our need. It is a short and clear book that focuses in the most important things to consider, and we have used its reading to remember what we learned, and to build the fundations on our work afterwards. Not to forget the excel file that you can download and use for your business planning.
3 人中、3人の方が、｢このレビューが参考になった｣と投票しています。
The Guide that Keeps on Giving
2009/8/16
形式:ハードカバー
I'd give this impressive book an "MBA" rating - for Meticulous Business Audiences only.
Its contents are broad and deep enough to address the requirements of any-length plan, be it a 20-40 pager for a small and straightforward business or a "beauty parade" document of over 500 pages.
The chapters, collectively, are well organized according to the stages of the planning process and because each one explains the fundamental concepts associated with each stage, it sort of seems, when you're reading, like you're on an MBA-curriculum tour. I was reminded of The Ten-Day MBA by Steven A. Silbiger; however, this is closer to a traditional textbook. It's also *loaded* with relevant business planning tools and techniques that range from simple to sophisticated, and from qualitative to quantitative.
I don't see this only as a guide for preparing a document (i.e., the plan). It's not just for one-time use. In a bigger sense, I see it as a manual for drafting a blueprint for success - which is a year `round endeavor. That's what ultimately compelled me to *buy* the book after having first borrowed it from the library.
Its contents are broad and deep enough to address the requirements of any-length plan, be it a 20-40 pager for a small and straightforward business or a "beauty parade" document of over 500 pages.
The chapters, collectively, are well organized according to the stages of the planning process and because each one explains the fundamental concepts associated with each stage, it sort of seems, when you're reading, like you're on an MBA-curriculum tour. I was reminded of The Ten-Day MBA by Steven A. Silbiger; however, this is closer to a traditional textbook. It's also *loaded* with relevant business planning tools and techniques that range from simple to sophisticated, and from qualitative to quantitative.
I don't see this only as a guide for preparing a document (i.e., the plan). It's not just for one-time use. In a bigger sense, I see it as a manual for drafting a blueprint for success - which is a year `round endeavor. That's what ultimately compelled me to *buy* the book after having first borrowed it from the library.
4 人中、3人の方が、｢このレビューが参考になった｣と投票しています。
Planning for the Business Plan
2006/3/24
形式:ハードカバー
I liked this book because it answers a lot of practical questions while making you think strategically.
It's great if you need to do a business plan, but helps you to do the planning for what needs to be considered before and after the business plan phase.
The spreadsheet download is a nice touch, and helps you to collect the relevant data needed for doing a business plan.
It's great if you need to do a business plan, but helps you to do the planning for what needs to be considered before and after the business plan phase.
The spreadsheet download is a nice touch, and helps you to collect the relevant data needed for doing a business plan.
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