Global Strategies for Emerging Asia [ハードカバー]

Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world's largest economy. By then, India is likely to have overtaken Japan to become the world's third largest economy, after China and the U.S. Besides China and India, Asia also includes other fast-growing economies such as Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Added together, by 2025, these developments are likely to make Asia's economy larger than those of the U.S. and Europe combined.

It is clear that, for every large company, leadership in Asia is rapidly becoming critical for leadership globally. This important resource brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in Asia.

• Explores how to develop a strategy to benefit from new patterns of 21st century trade
• Explains how companies can fight and win against low-cost competition from Asian companies
• Shows how to transfer homegrown management practices to Asia
• Reveals how to safeguard the company's intellectual property in China
• Brings to light how to leverage India as a platform to revitalize the company's innovation capabilities

A resource for competing in today's international market, this book offers executives and managers a guide for navigating the new global reality—that of Asia as the world's emerging center of gravity.

Toshiro Wakayama is Professor of Innovation and Strategy at the Graduate School of International Management, International University of Japan. His research focuses on the irreducible nature of business and of strategy, and he gives industry talks and workshops at organizations such as the Bank of Japan, IBM, Fuji Xerox, Mitsubishi Research Institute, Oracle, SAP, Mitsui Shipbuilding, Fujitsu Laboratories, and Deloitte Tohmatsu Consulting.

U. Srinivasa Rangan is the Luksic Chair Professor of Strategy and Global Studies at Babson College. Known for his research in the areas of globalization, strategic management, and national competitiveness, Dr. Rangan is the co-author of two well received books on strategic alliances and global capital flows. He has also published academic journal articles and case studies. Professor Rangan has been a consultant to as well as a designer and deliverer of executive programs for several firms in Asia, Europe, and North America and is the recipient of several teaching excellence awards. He also speaks often at practitioner oriented conferences and forums.