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Develop, implement, and measure a successful Facebook marketing campaign
The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.
Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.
- Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy
- Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in
- Shows how to execute your strategy while incorporating all of Facebook's relevant features
- Addresses Facebook's pay-per-click platform, Facebook Connect, and more
Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
著者について
Chris Treadaway is founder and CEO of Notice Technologies, a provider of local, real-time advertising platforms for newspapers, television, and other local media companies. He is also managing director of Ultrastart, a social media consulting firm that has worked with companies such as Microsoft, Land Rover, Wiley Publishing, and the city of Austin, Texas. He blogs regularly on entrepreneurship and social media issues at treadaway.typepad.com and on Twitter at www.twitter.com/ctreada.
Mari Smith is President of the International Social Media Association and runs her own vibrant social media consultancy specializing in helping business owners, authors, and celebrity clients increase their profits with Facebook and Twitter integration. FastCompany.com dubbed Mari "the Pied Piper of Facebook" and ClickZ named Mari as one of 20 Social Media All-Stars. Mari is an in-demand international social media keynote speaker and trainer and has a popular Facebook fan page at http://facebook.com/marismith.
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カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
22件のカスタマーレビュー
32 人中、32人の方が、｢このレビューが参考になった｣と投票しています。
An Excellent Guide
2010/7/8
形式:ペーパーバック|Amazonが確認した購入
Before reading the book, I had thought it would explain how you can maintain a strong presence for your business in only 60 minutes a day, but that's not quite what it's about. It is actually a sixteen-week program, taking you from planning to implementation and evaluating your results. Every day has an assigned task which should take approximately one hour to complete, making it ideal for readers who prefer a practical, structured approach to learning.
The "course outline" is as follows:
Month 1: Create the Plan and Get Started
Month 2: Establish Corporate Presence with Pages and Groups
Month 3: Create Demand with Facebook Ads
Month 4: Advanced Tactics and Campaign Integration
There is a wealth of valuable information in this volume, much of which is not limited to Facebook but is relevant to any form of social media marketing. It's next to impossible to talk about any component of social media in isolation, because they all work together so closely.
Facebook changes so often that no one can know for sure what the future will hold, so the Appendix containing the opinions of six industry experts on "The Future of Facebook" was particularly fascinating. It is clear that social media in general, and Facebook in particular, are going to continue to play a major role in people's lives, so it's going to become increasingly important for businesses to get involved if they don't want to get left behind.
Whether or not you choose to follow the daily steps, this book is an excellent guide for anyone wanting a better understanding of how Facebook works and how they can leverage it to promote their business.
The "course outline" is as follows:
Month 1: Create the Plan and Get Started
Month 2: Establish Corporate Presence with Pages and Groups
Month 3: Create Demand with Facebook Ads
Month 4: Advanced Tactics and Campaign Integration
There is a wealth of valuable information in this volume, much of which is not limited to Facebook but is relevant to any form of social media marketing. It's next to impossible to talk about any component of social media in isolation, because they all work together so closely.
Facebook changes so often that no one can know for sure what the future will hold, so the Appendix containing the opinions of six industry experts on "The Future of Facebook" was particularly fascinating. It is clear that social media in general, and Facebook in particular, are going to continue to play a major role in people's lives, so it's going to become increasingly important for businesses to get involved if they don't want to get left behind.
Whether or not you choose to follow the daily steps, this book is an excellent guide for anyone wanting a better understanding of how Facebook works and how they can leverage it to promote their business.
52 人中、49人の方が、｢このレビューが参考になった｣と投票しています。
Indespensible Resource Plus Get More Resources Online
2010/5/4
形式:ペーパーバック|Amazonが確認した購入
Any user of Facebook needs this book. If you are a small business owner or active online promoting your brand it really helps to have a guide and a shortcut to being effective online.
I first met Mari Smith online as I was getting my profile and fan pages up and operating.
Since then I found that she is THE leader in anything Facebook and is accessible from her fan page to help with any updates or questions that might come up.
What I liked about Facebook Marketing An Hour a Day is that it gives you a background on Facebook, defines it, and then helps guide you into developing a strategy and how to measure it.
In addition it also teaches you how to use pages and groups, how to use ads, and advanced tactics--so it is great for the average user or the small business person or online marketing teams.
I selected the Kindle edition because of the rapidly changing nature of social media so I could get it right away.
Things in social media change so fast (just like Facebook's new revamps over the last two weeks) so I do encourage you to download and begin using it right away.
This book is well worth the investment--go get it now and then go find MariSmith on Facebook!
I first met Mari Smith online as I was getting my profile and fan pages up and operating.
Since then I found that she is THE leader in anything Facebook and is accessible from her fan page to help with any updates or questions that might come up.
What I liked about Facebook Marketing An Hour a Day is that it gives you a background on Facebook, defines it, and then helps guide you into developing a strategy and how to measure it.
In addition it also teaches you how to use pages and groups, how to use ads, and advanced tactics--so it is great for the average user or the small business person or online marketing teams.
I selected the Kindle edition because of the rapidly changing nature of social media so I could get it right away.
Things in social media change so fast (just like Facebook's new revamps over the last two weeks) so I do encourage you to download and begin using it right away.
This book is well worth the investment--go get it now and then go find MariSmith on Facebook!
27 人中、26人の方が、｢このレビューが参考になった｣と投票しています。
Better Than Many $500 Courses I've Bought
2010/5/8
形式:ペーパーバック|Amazonが確認した購入
I heard one of the authors give an awesome presentation at a conference last year, so I was eagerly awaiting this book. Fortunately it didn't disappoint! Lots of great specific, actionable how-to instructions -- just what I need to get my Facebook marketing going. In fact, the book is better than many courses I've bought from other marketing experts for $500+ (and some of those were pretty good too). Highly recommended.
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