|
||||||||||||||||||||
|
||||||||||||||||||||
|
||||||||||||||||||||
商品の説明
内容説明
What are you waiting for?
Whether you’re dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, don’t wait. Open this book. Inside you will find everything you need.
This book contains:
- a vivid new way to learn about and to practice entrepreneurship.
- practical exercises, questions and activities for each step in your process.
- specific principles derived from the heuristics of expert entrepreneurs.
- 70+ case briefs of entrepreneurs across industries, geographies and time.
- applications to social entrepreneurship as well as the creation of opportunities in large enterprises.
- data that will challenge assumptions you might have about entrepreneurship.
- a broader perspective about the science of entrepreneurship and implications for how individuals can shape their own situation.
You will find these ideas presented in a concise, modular, graphical form, perfect for those learning to be entrepreneurs or already in the thick of things.
If you want to learn about entrepreneurship in a way that emphasizes action, this book is for you. If you have already launched your entrepreneurial career and are looking for new perspectives, this book is for you. Even if you are someone who feels your day job is no longer creating anything novel or valuable, and wonders how to change it, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice, and practical techniques inside.
So what are you waiting for?
著者について
Stuart Read is a Professor of Marketing at IMD.
Saras Sarasvathy is the Isadore Horween Research Associate Professor at The Darden School, University of Virginia.
Nick Dew is an Associate Professor of Strategic Management in the Graduate School of Business and Public Policy at the Naval Postgraduate School.
Robert Wiltbank is an Associate Professor of Strategic Management at the Atkinson School of Management, Willamette University.
Anne-Valrie Ohlsson is an independent writer, researcher, and creator.
登録情報
|
この商品を見た後に買っているのは？
この商品にタグをつける(詳細)タグは、商品との関連性が非常に強いキーワードまたはラベルのようなものです。
タグにより、すべてのお客様がお気に入りの商品の整理と確認を行うことができます。 ※タグは初期設定で公開になっています。詳しくはこちら |
カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
2個のレビュー
3 人中、3人の方が、｢このレビューが参考になった｣と投票しています。
A Very Important Book
2012/1/12
形式:ペーパーバック
Effectual Entrepreneurship is an excellent and very important book on entrepreneurship and innovation. It gives a lot of practical detail on how entrepreneurship occurs and how successful entrepreneurs actually work. The detail included is very important because so many books in the past have been lacking in their explanation of how entrepreneurs actually work. This book is quite consistent with other recent work on strategic intuition (William Duggan) and Peter Sims (Little Bets). Readers interested in entrepreneurship and innovation would benefit from reading these three books together. And although this is the case, Effectual Entrepreneurship has a great deal of new insight itself; drawing on extensive and in-depth research with entrepreneurs. Do not miss this fine book by Professor Sarasvathy and her colleagues; it is excellent and indispensable.
--David Ahlstrom, Professor of Management, The Chinese University of Hong Kong
--David Ahlstrom, Professor of Management, The Chinese University of Hong Kong
Drawn out
2012/1/11
形式:ペーパーバック|Amazonが確認した購入
I took a class with this book, and I felt a lot of the concepts were long, and drawn out. Part of the problem was the teacher, but having to read a lot of it on my own, it really is repetitive. If you're a student or have ever been a student, most of the time you want books that explain, but don't go overboard on details. I've had better textbooks.
これらのレビューは参考になりましたか？
ご意見はクチコミでお聞かせください。
リストマニア
関連商品を探す
同じキーワードの商品を探す
フィードバック
- カタログ情報、または画像について報告
- 著者からのコメント
- 出版社からのコメント
|
