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商品の説明
内容説明
EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. Beginning as a modest operation flying a couple of elderly, leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. This is a full account of easyJet's business success, the flamboyant stunts it has used to gain an advantage on its competitors, and the wider social changes its cheap flights have brought about.
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Great look at how an Airline changed Europe
2010/9/1
形式:ペーパーバック
EasyJet provides a fascinating look at the No Frills airline that redefined travel in Europe and blazed a trail as unique as Southwest in the United States. EasyJet was one of the first low cost carriers to operate out of major airports carrying passengers for a fraction of the cost to destinations across Europe. EasyJet made it possible for your average Londoner to go shopping in Scotland for a day on a plane price that was cheaper than car or train. They made it possible for wild stag parties to invade Eastern Europe and transform the culture of cities.
EasyJet focuses on an absolute no fills approach. No water, food, blankets or loyalty programs. Every cost is carefully maintained and quick turnarounds with long flights for the crews are not uncommon. There are no assurances with EasyJet and the passenger horror stories are abound. Despite all of that it is one of the most trafficked airlines in Europe. This book details how it came into prominence and the ways in which EasyJet has remained competitive. It is well written and a fun look at how one airline has changed the facet of modern life.
EasyJet focuses on an absolute no fills approach. No water, food, blankets or loyalty programs. Every cost is carefully maintained and quick turnarounds with long flights for the crews are not uncommon. There are no assurances with EasyJet and the passenger horror stories are abound. Despite all of that it is one of the most trafficked airlines in Europe. This book details how it came into prominence and the ways in which EasyJet has remained competitive. It is well written and a fun look at how one airline has changed the facet of modern life.
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