ジェフリー・フォックスは自分の商品が確実に目立ち、顧客がそれに殺到するように導く究極のマーケターである。ここで言う「商品」とは、あなたのことだ。本書は、どうやって注目され、気に入られ、最終的に新たな雇用主にとってきわめて重要な人材となるかについての情報を満載したガイドブックである。求められてもいない履歴書を送ったり、人事とコンタクトをとったりといった月並みな方法はすべて切り捨て、フォックスは「求職者」を「強力な外交員」に変身させることに焦点を絞っている。
彼のアドバイスは、ときには誰でも常識として知っていることにほんの少しひねりを加えただけのものなのだが、とにかくシンプルでダイレクト、そして創意工夫に富んでいる。詳細説明や一風変わったカラーイラストで内容を強化。まずは「求職」という言葉を正しく理解し、その言葉を有意義なマーケティングの糸口となるように翻訳すること。自分のやりたい仕事がどうすれば会社にとっての利益を生みだす仕事となるかをよく検討し、そうすることによって自分の「価値」を上げよう。他の求職者が見落としているような、一般の路線とは違ったところに職を探そう。求人広告にこたえて「ブーメラン」式の手紙を書こう。自分が仕事をする目的や自分がやりたい仕事に雇用主が関心を示すなどと思ってはいけない。雇用主は雇用主自身が必要なものだけに関心があるのだから。面接で話をしてはいけない。面接では話をするのでなく、答え、尋ね、耳を傾け、売り込むのだ。昼食をとりながらの面接のときには、どんなにそそられてもソースの飛び散りそうな料理を注文するのだけは避けよう。おっとそして、この仕事が欲しい!という気持ちを伝えるのを何よりも忘れずに。
Jeffrey Fox is the ultimate marketer, consumed with and successful at ensuring his product stands out and is snatched up--and in this case, that product is you. Don't Send a Resume is his tip-laden guide on how to make yourself visible, desirable, and ultimately invaluable to your next employer. Dismissing the well-worn routes of sending unsolicited resumes and contacting personnel departments, Fox concentrates on what will turn job-seekers into super salespeople. While occasionally just spiced-up commonsense, his advice is simple, direct, and often ingenious, supported by details and made colorful by the odd illustration. Understand the jargon of job seeking and translate that jargon into meaningful marketing clues. Determine how the job you want creates value for the company and "dollarize" yourself accordingly. Look for a job in the unorthodox places that other job-seekers overlook. Write "boomerang" letters in response to job ads. Don't expect employers to care about your job objective or what you like to do; they only care about what they need. Don't talk and tell in an interview; answer, ask, listen, and sell. Whatever you do, don't order sauce-splashing food in a lunch interview, however tempting the dish. Oh, and don't forget to ask for the job. --S. Ketchum
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職を得るにはそれなりの戦略がある。 自分という’製品’を売り込むにはそれなりのマーケッチング戦略が必要と説く。むやみに履歴書を送りつけても、担当の人事部はうんざりで、ろくすっぽ目も通して呉れない。懇切丁寧に、手取り足取り教授してくれる。
将来、職を探すための参考書として購入したが、堂やらWay of lifeを教えてくれた座右の書になりそう。
本書はタイトルからして一見ラディカルですが、求職活動をセールス・マーケティングにみたて、求職者=セールスマン、雇用者=顧客、というイメージで活動を行うことを徹頭徹尾、簡明かつ印象的な文体で説いています。
米国と日本ではそもそも転職市場の成熟度が全然違いますが、「自分(求職者)」がどう思うかなど関係ナシ、常に「顧客」がどう思うかを念頭におき、顧客のニーズを満足させることに集中せよ、という著者の主張はカツモク値します??、国を問わずこれを肝に銘じて活動しないと成果は覚束ないでしょう。
別にレジュメは書かなくてもよい、と言っているわけではなく、希望する企業を徹底的に調べ上げ、レジュメは企業毎にtailoredされたものでないといけない、という論旨です。500社にジェネラルなレジュメを送りつけてゴミ箱直行になるよりは5社に向けてtailored resumeを送りなさい、と。
この著者に言わせれば、最近流行のネット上でレジュメを公開または送信してスカウトを待つなんていうのは手抜き以外の何者でもなく、「運任せ」と一刀両断でしょう。
この本が提示する方法論の有効性は求める仕事の質や種類によりけりで唯一絶対のものではないと思いますが、「方向性・求職に臨む態度」というのはどの職種でもきっと参考になると思います。分量も少なくすぐ読めてしまいますが、何度も繰り返し読んでおきたいなと思いました。オススメです。
Mr. Fox isn't against resumes, he just wants to change the way they are used. Rather than lead with a general purpose resume, he wants you to customize a resume for each opportunity after having met someone in the company. "You are a product." "You are not a robot, but you will be purchsed as if you were a robotic assembly machine." As such, he wants you to fit the specifications precisely, in a way that you cannot do until you have more information.
His basic blueprint for getting a job entails these steps:
(1) target organizations for their fit with your talents and interests, and their geographical proximity to where you want to live
(2) research those organizations
(3) send a custom impact letter to the highest level person who can hire you to get an interview (you can use ads to give you an idea of what they are looking for)
(4) plan the interview
(5) estimate the economic value of what you can do for the organization
(6) bring helpful ideas to the interview
(7) conduct an analysis of what the organization needs during the interview
(8) write and send that individualized resume
(9) Follow-up with a thank you letter within a day with some new idea in it
(10) Plan any subsequent interviews to reflect what you've learned.
He encourages you to stand out, even if that means being a litle outrageous. He tells stories about getting a creative job in an advertising agency by sending a fish as a message and a wind-up toy to get into business school.
He also suggests looking for jobs where others don't look -- with venture capitalists, small companies, in China and Cuba, accountants and lawyers who handle family companies, bankruptcy trustees and lawyers, and commercial loan officers.
I thought the advice was generally pretty good. The boldness advice should be tempered to match the type of organization and work you want to do. You don't want to seem out of character for what that person likes. Also, the economic benefits of your working with the company should be conservatively stated in the context of how that companies values such benefits. That point wasn't made clear.
After you finish reading this book, I also suggest that you think about whether you should start-up a new organization with a team of people who have complementary skills. That's another place where most people don't look.
Add the most value you can to the lives of others . . . and to yourself!
From years of management experience and having written extensive training material on the topic, I can tell you that no employer is going to be impressed by a resume that tells the reader why YOU need a job, and to be very blunt and honest, most employers do not care why. An employer wants to know what you can do for the company, not what the company can do for you. What exceptional knowledge, experience, training, marketing skills, sales ability, customer service skills, client base, ideas, productivity, etc. can you bring to the company that is more impressive than the other thousand and one applications sitting on the desk? The employer wants to know how the company is going to benefit if they hire you over everyone else, and what specific strategic plan you have in mind that will help the company grow to its full potential and increase productivity, motivation and profits. Are you a team player and can you also work well independently? Can you take direction and constructive criticism? As for a job interview, it is an opportunity to listen, learn and sell - to convince the employer why you are the best person for the job. You also want to pay close attention to your manners and social skills. It is a known fact that when it comes to hiring management personnel, many decisions are made in a social setting, i.e., over dinner, on a golf course, etc. If etiquette is not one of your foremost subjects, it is time to hone up on social graces and conversational skills.
Employers already know you need the job or you would not be applying; they know you need to put food on the table, a place to live and that you have debts to pay - we all do! An employer well trained in business management will hire those they feel can best do the job, and that does not necessarily mean those most in need. Employers are not in business to be social assistance providers, they are in business to make a profit or their company will not survive.
For those who constantly find themselves sending resumes with little or not response, I strongly suggest you read this book. It is true, factual, accurate and right on the mark! Believe me, this author is a top-notch pro! After reading, "Don't Send a Resume", you may change your entire approach on how you search and apply for employment and conduct yourself during interviews. This book is a great opportunity to learn from past mistakes, and it could open new doors to your future.
I sent out 3 resu-letters and immediately got a phone call for an interview with one company. Several days later I had the interview, which I prepared for using Fox's interview "sales" techniques. The interviewer seemed very impressed with both my anwers and my prepared questions. At the end of the interview I was offered the job.
Of course not everyone is going to have such immediate results, and I feel fortunate to have had such good results so quickly, but the ideas expressed in this book are direct, powerful, and clear. By the time I had finished reading the book I felt confident that I was going to land a job in my new field soon--I just didn't realize how soon.