Amazon.co.jp
ここ数年、インターネットというビッグバンにより商業の世界は揺れ動いている。いまや電話番号やダンシングベイビー、ゴルフクラブやオーダーメイドのパソコンにいたるまで、ありとあらゆる物をネット上で手に入れることができる。こうしたWebサイトの中にはインターネット時代の到来に合わせてスタートを切った企業もあれば、コンピュータ市場というこの新たな現実に慣れようと努力はするものの、先に進めない企業もある。果たしてどちらが生き残り、どちらが滅びるだろうか。著者が答えようとしているのはそのことであり、インターネットという「原始スープ」を研究することで、最後に這い上がってくる勝者の特徴を見つけ出すことができるだろう。
『Digital Darwinism』（邦題『Eダーウィニズム』）の中で、著者シュワルツは勝者と敗者を分ける7つの戦略を挙げている。そのなかにはいざというときに力を発揮する「ブランド」の構築や、弾力的な価格設定、関連会社との提携、ビジネスのあらゆる面に電子商取引を溶け込ませる姿勢などが含まれる。シュワルツは自説を裏付けるために、すでにネット上での闘いを繰り広げている「ヤフー（Yahoo!）」「ピーポッド（Peapod）」「プライスライン（Priceline）」「E*トレード（E*Trade）」「デルコンピュータ（Dell Computer）」「レイ（Recreational Equipment, Inc.）」のような企業を多数分析している。このようなインターネット先駆者に対し著者はおおむね「不合理」という見解を持っているが、全体の合理化が進むことへの期待感も持っている。「電子商取引も何代かたつにつれ、さらに合理的な企業が現れ、非合理的企業は減り、ビジネスモデルとして適切な企業が増え、適切でない企業は減っていくだろう。将来インターネット企業などというものは存在していないかもしれない。インターネットの重要性が高まり、すべての企業がインターネット企業になってしまうからだ」と著者は述べている。
前著『Webonomics』（邦題『ウェブサイト・ビジネス・マネジメント』）同様、本書は簡潔で読みやすい。インターネットを早くから取り入れた企業の現状や株価、先の見通しに対する著者の分析は、特にダーウィンの進化論信奉者から怒りを買ってもおかしくない（？）内容ではある。経営者、投資家、電子商取引に関心のある人におすすめの本。
内容説明
Don't let the rapid evolution of the Internet economy leave your business extinct before its time. Here are the seven key strategies you need to keep your company alive, growing, and profitable.
The world of Web commerce is today's fastest changing business landscape--and companies that thrive in this cutthroat economic arena need to be smarter, faster, more innovative, and more adaptable than ever before. Natural selection is already occurring, weeding out the start-ups and online ventures that fail to keep pace with evolving technology and customer needs. In Digital Darwinism, Evan I. Schwartz provides an unprecedented look inside the highly competitive world of e-commerce, and distills seven critical strategies that Web-based businesses need to follow in order to survive in what is fast becoming a multi-trillion-dollar online marketplace.
Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve along with the Web--or risk going the way of the dinosaurs. Drawing lessons from well-known consumer ventures such as Priceline and E*Trade, as well as business-to-business start-ups such as Instill and Band-X, Schwartz defines the pressing issues for all companies, such as online branding, creating the best package deals for your customers, making the most of your marketing affiliates, and--most importantly--how to integrate Web commerce into every aspect of your business. His seven strategies give you the nuts-and-bolts information you need to grow and stay one step ahead of the competition, whether you're launching a new Web-based venture, retooling a global enterprise, or simply looking for creative ways to supplement an existing business online.
With its cutting-edge analysis and concrete advice--including a series of "Executive Survival Guides"--Digital Darwinism is a must-have resource for anyone, from novice entrepreneur to corporate CEO, who hopes to succeed in the new Web economy.
The world of Web commerce is today's fastest changing business landscape--and companies that thrive in this cutthroat economic arena need to be smarter, faster, more innovative, and more adaptable than ever before. Natural selection is already occurring, weeding out the start-ups and online ventures that fail to keep pace with evolving technology and customer needs. In Digital Darwinism, Evan I. Schwartz provides an unprecedented look inside the highly competitive world of e-commerce, and distills seven critical strategies that Web-based businesses need to follow in order to survive in what is fast becoming a multi-trillion-dollar online marketplace.
Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve along with the Web--or risk going the way of the dinosaurs. Drawing lessons from well-known consumer ventures such as Priceline and E*Trade, as well as business-to-business start-ups such as Instill and Band-X, Schwartz defines the pressing issues for all companies, such as online branding, creating the best package deals for your customers, making the most of your marketing affiliates, and--most importantly--how to integrate Web commerce into every aspect of your business. His seven strategies give you the nuts-and-bolts information you need to grow and stay one step ahead of the competition, whether you're launching a new Web-based venture, retooling a global enterprise, or simply looking for creative ways to supplement an existing business online.
With its cutting-edge analysis and concrete advice--including a series of "Executive Survival Guides"--Digital Darwinism is a must-have resource for anyone, from novice entrepreneur to corporate CEO, who hopes to succeed in the new Web economy.
内容（「BOOK」データベースより）
われわれは今、泡立つようなウェブ進化のさなかにある。この怒濤のような潮流は、ほとんどの企業人、ほとんどの場所でなされているビジネスの全形態を根こそぎ変えることとなろう。本書では、デジタル進化についてさまざまな段階にある各種企業のエグゼクティブに対し、これからの生き方、企業の生き残りにかかわる有効な指針を示す。
--このテキストは、
単行本
版に関連付けられています。
内容（「MARC」データベースより）
今、ウェブは泡立つような進化の最中にある。この怒涛のような潮流はビジネスの全形態を根こそぎ変える事になるだろう。デジタル進化の様々な段階にある各種企業のエグゼクティブに、企業の生き残りにかかわる指針を示す。
--このテキストは、
単行本
版に関連付けられています。
Amazon.com
Over the last few years, the big bang of the World Wide Web has shaken the realm of commerce. Today on the Internet, you can get everything from phone numbers and dancing babies to golf clubs and custom-built computers. Some of these Web sites are businesses that found their genesis in the advent of the Web itself, while others are longstanding companies trying to adapt to the reality of this new digital marketplace. Who will survive and who will be rendered extinct? That's what Evan I. Schwartz tries to answer by dipping into the Internet's "primordial soup" to discover the characteristics of the winners that will eventually emerge.
In Digital Darwinism, Schwartz identifies seven strategies that will separate the winners from the losers. These include building a brand that stands for solving something, elastic pricing, affiliate partnerships, and integrating digital commerce with every aspect of business. Schwartz buttresses his arguments with analysis of dozens of companies already competing on the Internet, including Yahoo!, Peapod, Priceline, E*Trade, Dell Computer, and Recreational Equipment, Inc. Schwartz views these early years of the Web as largely "irrational," but anticipates a general rationalization. He writes, "As each successive generation of Web commerce passes, there will be more rational companies and fewer irrational ones, more fit business models and fewer unfit ones. In the future, there may be no such thing as an Internet company. The Internet is becoming so important that all companies will eventually become Internet companies."
Like his previous book, Webonomics, Digital Darwinism is succinct and easy to read. His analysis of the current state of Internet startups, their stock prices, and their probable fate is provocative, especially when viewed from a Darwinian perspective. For managers, investors, and anyone interested in Internet commerce. Recommended. --Harry C. Edwards
Book Description
Don't let the rapid evolution of the Internet economy leave your business extinct before its time. Here are the seven key strategies you need to keep your company alive, growing, and profitable.
The world of Web commerce is today's fastest changing business landscape--and companies that thrive in this cutthroat economic arena need to be smarter, faster, more innovative, and more adaptable than ever before. Natural selection is already occurring, weeding out the start-ups and online ventures that fail to keep pace with evolving technology and customer needs. In Digital Darwinism, Evan I. Schwartz provides an unprecedented look inside the highly competitive world of e-commerce, and distills seven critical strategies that Web-based businesses need to follow in order to survive in what is fast becoming a multi-trillion-dollar online marketplace.
Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve along with the Web--or risk going the way of the dinosaurs. Drawing lessons from well-known consumer ventures such as Priceline and E*Trade, as well as business-to-business start-ups such as Instill and Band-X, Schwartz defines the pressing issues for all companies, such as online branding, creating the best package deals for your customers, making the most of your marketing affiliates, and--most importantly--how to integrate Web commerce into every aspect of your business. His seven strategies give you the nuts-and-bolts information you need to grow and stay one step ahead of the competition, whether you're launching a new Web-based venture, retooling a global enterprise, or simply looking for creative ways to supplement an existing business online.
With its cutting-edge analysis and concrete advice--including a series of "Executive Survival Guides"--Digital Darwinism is a must-have resource for anyone, from novice entrepreneur to corporate CEO, who hopes to succeed in the new Web economy.
The world of Web commerce is today's fastest changing business landscape--and companies that thrive in this cutthroat economic arena need to be smarter, faster, more innovative, and more adaptable than ever before. Natural selection is already occurring, weeding out the start-ups and online ventures that fail to keep pace with evolving technology and customer needs. In Digital Darwinism, Evan I. Schwartz provides an unprecedented look inside the highly competitive world of e-commerce, and distills seven critical strategies that Web-based businesses need to follow in order to survive in what is fast becoming a multi-trillion-dollar online marketplace.
Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve along with the Web--or risk going the way of the dinosaurs. Drawing lessons from well-known consumer ventures such as Priceline and E*Trade, as well as business-to-business start-ups such as Instill and Band-X, Schwartz defines the pressing issues for all companies, such as online branding, creating the best package deals for your customers, making the most of your marketing affiliates, and--most importantly--how to integrate Web commerce into every aspect of your business. His seven strategies give you the nuts-and-bolts information you need to grow and stay one step ahead of the competition, whether you're launching a new Web-based venture, retooling a global enterprise, or simply looking for creative ways to supplement an existing business online.
With its cutting-edge analysis and concrete advice--including a series of "Executive Survival Guides"--Digital Darwinism is a must-have resource for anyone, from novice entrepreneur to corporate CEO, who hopes to succeed in the new Web economy.
メディア掲載レビュー
Advance Praise for Digital Darwinism:
"Digital Darwinism is a killer guide to the critical factors of success--and failure--in the Internet economy."
--Marc Andreessen, Cofounder of Netscape and Chief Technology Officer, America Online
"Darwin was a remarkable observer of change, and the Web is forcing remarkable change upon every business. Digital Darwinism defines market leadership methodologies that work in the complex world of Web commerce. In the end, the fittest will be those who read this book."
--Jeffrey Taylor, founder and CEO, Monster.com
"If you only have time to read two Web marketing books this year, read Digital Darwinism--twice."
--Mark Kvamme, Chairman, USWeb/CKS
"If the early momentum supported by new companies such as America Online, Yahoo!, and Amazon.com is sustained, we are indeed in the early stages of Digital Darwinism. Evan's impressive descriptions of the rapid business changes impacted by the evolution of the Internet is an important read."
--Mary Meeker, Managing Director, Morgan Stanley Dean Witter
"Digital Darwinism is a killer guide to the critical factors of success--and failure--in the Internet economy."
--Marc Andreessen, Cofounder of Netscape and Chief Technology Officer, America Online
"Darwin was a remarkable observer of change, and the Web is forcing remarkable change upon every business. Digital Darwinism defines market leadership methodologies that work in the complex world of Web commerce. In the end, the fittest will be those who read this book."
--Jeffrey Taylor, founder and CEO, Monster.com
"If you only have time to read two Web marketing books this year, read Digital Darwinism--twice."
--Mark Kvamme, Chairman, USWeb/CKS
"If the early momentum supported by new companies such as America Online, Yahoo!, and Amazon.com is sustained, we are indeed in the early stages of Digital Darwinism. Evan's impressive descriptions of the rapid business changes impacted by the evolution of the Internet is an important read."
--Mary Meeker, Managing Director, Morgan Stanley Dean Witter
From the Back Cover
Advance Praise for Digital Darwinism:
"Digital Darwinism is a killer guide to the critical factors of success--and failure--in the Internet economy."
--Marc Andreessen, Cofounder of Netscape and Chief Technology Officer, America Online
"Darwin was a remarkable observer of change, and the Web is forcing remarkable change upon every business. Digital Darwinism defines market leadership methodologies that work in the complex world of Web commerce. In the end, the fittest will be those who read this book."
--Jeffrey Taylor, founder and CEO, Monster.com
"If you only have time to read two Web marketing books this year, read Digital Darwinism--twice."
--Mark Kvamme, Chairman, USWeb/CKS
"If the early momentum supported by new companies such as America Online, Yahoo!, and Amazon.com is sustained, we are indeed in the early stages of Digital Darwinism. Evan's impressive descriptions of the rapid business changes impacted by the evolution of the Internet is an important read."
--Mary Meeker, Managing Director, Morgan Stanley Dean Witter
"Digital Darwinism is a killer guide to the critical factors of success--and failure--in the Internet economy."
--Marc Andreessen, Cofounder of Netscape and Chief Technology Officer, America Online
"Darwin was a remarkable observer of change, and the Web is forcing remarkable change upon every business. Digital Darwinism defines market leadership methodologies that work in the complex world of Web commerce. In the end, the fittest will be those who read this book."
--Jeffrey Taylor, founder and CEO, Monster.com
"If you only have time to read two Web marketing books this year, read Digital Darwinism--twice."
--Mark Kvamme, Chairman, USWeb/CKS
"If the early momentum supported by new companies such as America Online, Yahoo!, and Amazon.com is sustained, we are indeed in the early stages of Digital Darwinism. Evan's impressive descriptions of the rapid business changes impacted by the evolution of the Internet is an important read."
--Mary Meeker, Managing Director, Morgan Stanley Dean Witter
著者について
Evan I. Schwartz is a contributor to Wired and the New York Times, and a former editor at Business Week. His previous book, Webonomics, was a #1 Business Bestseller on Amazon.com and a finalist for both the Booz-Allen Global Business Book Award and the Computer Press Award. A featured speaker at numerous major corporations and business schools, he lives in Brookline, Massachusetts, with his wife and two daughters. He can be reached via www.digitaldarwinism.com.
著者略歴 (「BOOK著者紹介情報」より)
シュワルツ,エヴァン・I.
ジャーナリスト。『ビジネス・ウィーク』誌の編集記者を経て、現在は『ワイヤード』、『ニューヨーク・タイムズ』などの雑誌・新聞に記事を発表。前作Webonomics(『ウェブサイト・ビジネス・マネジメント』小社刊)はアマゾン・ドットコムでベストセラーに。続編である本書も、Booz‐Allen Global Business Award,Computer Press Awardなどにノミネートされた。妻と二人の娘とマサチューセッツ州ブルックリン在住(本データはこの書籍が刊行された当時に掲載されていたものです) --このテキストは、 単行本 版に関連付けられています。
ジャーナリスト。『ビジネス・ウィーク』誌の編集記者を経て、現在は『ワイヤード』、『ニューヨーク・タイムズ』などの雑誌・新聞に記事を発表。前作Webonomics(『ウェブサイト・ビジネス・マネジメント』小社刊)はアマゾン・ドットコムでベストセラーに。続編である本書も、Booz‐Allen Global Business Award,Computer Press Awardなどにノミネートされた。妻と二人の娘とマサチューセッツ州ブルックリン在住(本データはこの書籍が刊行された当時に掲載されていたものです) --このテキストは、 単行本 版に関連付けられています。
