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Designing Web Sites That Sell (Design Whys)
 
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Designing Web Sites That Sell (Design Whys) [ペーパーバック]

Shayne Bowman , Chris Willis


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内容紹介

When you take on an e-commerce site, you're tackling the most complex Web design challenge of all, one that involves finding the right mix of aesthetics, brand identity, and interactivity--which you then have to fit into a technical tangle of database, customer service, and fulfillment systems. Designing Web Sites That Sell recognizes that good design is more than just a pretty face; it persuades visitors to act--to look, buy, and come back for more. Written by designers for designers, it's a results-oriented guide to building a profitable e-commerce site without sacrificing design and style.

Recent headlines aside, people haven't stopped buying from online stores--just from poorly conceived ones. Designing Web Sites That Sell takes you on a real-world tour of what goes into building and managing a successful e-commerce site, using case studies of thriving examples to illustrate the principles in the book. Author's Shayne Bowman and Chris Willis stop to go behind the scenes each step of the way, sharing a wealth of information you won't find anywhere else:

  • Savvy tips on working with clients to establish a visual style that fits their brand
  • The five critical principles of good commerce design
  • How to build a site that's easy to update
  • Site testing and revising guidelines
  • How to create content that works for cell phones, PDAs, and other wireless devices

著者について

Shayne Bowman and Chris Willis are co-founders of Hypergene, a Dallas-based media consulting and design firm. They develop, design and produce communication and commerce projects for clients in business, media and technology. Bowman and Willis are recognized leaders in design with more than 150 awards from Communication Arts, The American Advertising Federation, The Society of News Design and The Society of Professional Journalists. They write and speak frequently on media strategy, creative development and graphic design.

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Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com: 5つ星のうち 4.7  12件のカスタマーレビュー
3 人中、3人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 Even for the most senior in the field ... 2002/10/16
By R. Biggs - (Amazon.com)
形式:ペーパーバック
As I went through this book, the word that kept creeping to mind was: Wow! This book is incredibly rich. One thing I know working in the information architecture/experience design field for so long is that it's all about "connecting the dots" - but first you have to know what the dots are. This book, while written from a designer perspective, brings all the relevant dots to the surface and connects them for you. It does a fantastic job of setting the cognitive contexts for concepts and defining terms in a clear way. Another thing that struck me about this book is its own information design: this book practices what it preaches from a communication perspective.

The reason most companies hire me into a Creative Department is to bring the type of consciousness to a project that this book embodies. This book educates, not just designers, but everyone on the team. It's very nearly a complete compilation of best practices to date, worthy of a classroom textbook.

2 人中、2人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 Visually Tasteful, Engaging Information... 2006/3/20
By Danita Reynolds - (Amazon.com)
形式:ペーパーバック
I LOVE this book. Being a Visual Communication Designer I look for how-to books that are user friendly and this book certainly is that.

This colorful book is laid out with easy to follow step-by-step information with wonderful visual guides. For me this book made eCommerce a joy to learn. Finding the right mix of aesthetics, brand identity, and interactivity are just some of the processes found in this book that lead to creating a successful commercial web site.

This book is mainly geared for graphic designers ( as Authors Shayne Bowman and Chris Willis book title says "DesignWhys - designing web sites that sell - for graphic designers") but I think that anyone interested in eCommerce can also benefit from this book too.
1 人中、1人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 The one web design book you need 2003/5/28
By カスタマー - (Amazon.com)
形式:ペーパーバック
This comprehensive guide covers all the basics, from building a customer profile that drives all design decisions to evaluating the usability of a site on real customers. Others have mentioned the real-world examples -- they're worth the price of the book alone. But what sets this guide apart from every other UI design book out there is the discussion of the design (and launch) process, the different roles that are essential to maintaining a site, and the technologies that a web designer needs to know about (technologies that impact design).

A valuable guide for newbie designers and experienced pros alike. An excellent reference book that I'll turn to again and again.

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