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よく一緒に購入されている商品
商品の説明
内容説明
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
著者について
Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden. Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.
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カスタマーレビュー
最も参考になったカスタマーレビュー
形式:ハードカバー
本書ではアップル社の事例などを使用してデザインシンキングを説明しています。
デザインシンキングは4つのプロセスに分かれていると著者は説明しています。
１．What is?（そこにある問題は何か）
２．What if?（新しい可能性はあるか）
３．What wows?（驚きのポイントはあるか）
４．What works?（何が成功するか）
各プロセスにはそれぞれ活用できるツールが紹介されています。
あいまいなアイデアをカタチにするツールがたくさん紹介されている一冊です。
デザインシンキングは4つのプロセスに分かれていると著者は説明しています。
１．What is?（そこにある問題は何か）
２．What if?（新しい可能性はあるか）
３．What wows?（驚きのポイントはあるか）
４．What works?（何が成功するか）
各プロセスにはそれぞれ活用できるツールが紹介されています。
あいまいなアイデアをカタチにするツールがたくさん紹介されている一冊です。
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
14件のカスタマーレビュー
18 人中、18人の方が、｢このレビューが参考になった｣と投票しています。
Tools to Find the Design Thinker in All of Us
2011/7/12
形式:ハードカバー
There has been a veritable onslaught of strategy and business 'design' literature published in the past few years. Most of it is interesting but falls into one of two traps: either it's too theoretical to put into action, or it's directed to a choir of the design-familiar and leaves everyone else behind. Liedtka and Ogilvie break the mold with their new book, providing a framework and a tool kit to help almost anyone with interest and motivation explore the power of design thinking.
It starts with a relatively simple point. Most of the time, most of the world sees the design process as messy and unpredictable and nonlinear and twisted and terribly inefficient. In many organizations, that's why design is often considered a black box so impenetrable that it's outsourced to marketers, product developers, and, well, designers. Liedtka and Ogilvie take the mess and unbundle it all into a four-phase, 10-step framework that starts to look more like a process that individuals and organizations can learn and replicate.
While the steps are somewhat familiar, the recommended approaches in each phase sound reasonable but are more challenging for most people to put into practice. (Try explaining to a typical business planner that you're going to generate new business offerings based on research you conduct with a dozen or so customers, and you'll see what I mean.) Lucky for all of us, Designing for Growth provides concrete tools and step-by-step instructions and plenty of real-life examples for each step of the journey so that there's sufficient structure to help the reader navigate the discomfort of trying something new.
I've been fortunate enough to collaborate with Liedtka and she's fond of saying that she's not a designer, and that if she and her faculty colleagues can make good use of the Designing for Growth tools then anyone can. Having watched her in action, I'd say she's more of a designer than she'd like to admit, though perhaps not in a traditional sense. Because for me -- and as illustrated throughout Designing for Growth -- being a designer isn't about being artistic or clever or even all that creative. Being a designer is about approaching a complex problem with curiosity and empathy and patience and then having the discipline to explore many possible answers before selecting a path forward. This book helps bring out that design thinker in each of us.
It starts with a relatively simple point. Most of the time, most of the world sees the design process as messy and unpredictable and nonlinear and twisted and terribly inefficient. In many organizations, that's why design is often considered a black box so impenetrable that it's outsourced to marketers, product developers, and, well, designers. Liedtka and Ogilvie take the mess and unbundle it all into a four-phase, 10-step framework that starts to look more like a process that individuals and organizations can learn and replicate.
While the steps are somewhat familiar, the recommended approaches in each phase sound reasonable but are more challenging for most people to put into practice. (Try explaining to a typical business planner that you're going to generate new business offerings based on research you conduct with a dozen or so customers, and you'll see what I mean.) Lucky for all of us, Designing for Growth provides concrete tools and step-by-step instructions and plenty of real-life examples for each step of the journey so that there's sufficient structure to help the reader navigate the discomfort of trying something new.
I've been fortunate enough to collaborate with Liedtka and she's fond of saying that she's not a designer, and that if she and her faculty colleagues can make good use of the Designing for Growth tools then anyone can. Having watched her in action, I'd say she's more of a designer than she'd like to admit, though perhaps not in a traditional sense. Because for me -- and as illustrated throughout Designing for Growth -- being a designer isn't about being artistic or clever or even all that creative. Being a designer is about approaching a complex problem with curiosity and empathy and patience and then having the discipline to explore many possible answers before selecting a path forward. This book helps bring out that design thinker in each of us.
3 人中、3人の方が、｢このレビューが参考になった｣と投票しています。
Life changing
2011/7/10
形式:ハードカバー|Amazonが確認した購入
"Design for Growth" parts the clouds of stagnation and confusion and lights a path of organizational growth and evolution. This book presents a model and most importantly tools for systemic change that I can use in any organization from my business to my family, even though I'm not a professional business or organizational expert or consultant. The concepts and tools are easily understandable and accessible. The authors make good use of examples and provide immediately usable project aids. For me, this book is one of those few that have changed the way I approach my work, but more fundamentally my life.
6 人中、5人の方が、｢このレビューが参考になった｣と投票しています。
A Great book about Design for Business Managers
2011/6/12
形式:ハードカバー|Amazonが確認した購入
Wow! What a great, color by numbers description of how to use design to help you innovate in business. I have been reading lots of design books and this one is the best as it not only describes the tools of design but also tells you exactly how and when to use them. It is a very practical guide, but still emphasizes the theory of design.
I love this book!
I love this book!
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