The growth, scale, and prominence of video applications over the years have placed emphasis on the most scalable and efficient way to deliver multi-play content (voice, video and data) to the end user. Multicast is the most effective and efficient carrier of video applications from a network standpoint. Financial organizations deploy large-scale multicast infrastructures to enable trading and e-commerce. The introduction of 4G and beyond makes this technology even more indispensible since mobile operators need an efficient mechanism to deliver repetitive content to many a handset, and multicast is the answer. This is the first book to distill information on this topic from disparate sources. It is written by one of the early implementers, and is the go-to reference for deploying the Next Generation model. This book proves a real benefit to networking professionals from service providers, enterprises, the vendor community, and anyone else who wants to understand this fast emerging and popular scheme of deployment from a vendor-neutral standpoint.
Srinivasarao Mulugu heads the Packet division of Nokia Siemens Networks in India. He has over 17 years of experience in the telecommunication industry spanning across North America, APAC, Middle East and India. During the course of his career, Srinivasarao has worked in various capacities at Cisco Systems, Juniper Networks, 3Com and Sprint Communications. He is also active in the industry forums and has chaired several technology sessions in forums such as SANOG, APRICOT, etc. He has an MS in Electrical Engineering and an MBA, both from University of Maryland, College Park, USA.
In his personal life Srinivasarao holds the position of Director Auromira Foundation and is involved in social welfare activities.
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