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商品の説明
内容説明
Praise for Demand-Driven Forecasting
A Structured Approach to Forecasting
"There are authors of advanced forecasting books who take an academic approach to explaining forecast modeling that focuses on the construction of arcane algorithms and mathematical proof that are not very useful for forecasting practitioners. Then, there are other authors who take a general approach to explaining demand planning, but gloss over technical content required of modern forecasters. Neither of these approaches is well-suited for helping business forecasters critically identify the best demand data sources, effectively apply appropriate statistical forecasting methods, and properly design efficient demand planning processes. In Demand-Driven Forecasting, Chase fills this void in the literature and provides the reader with concise explanations for advanced statistical methods and credible business advice for improving ways to predict demand for products and services. Whether you are an experienced professional forecasting manager, or a novice forecast analyst, you will find this book a valuable resource for your professional development."
Daniel Kiely, Senior Manager, Epidemiology, Forecasting & Analytics, Celgene Corporation
"Charlie Chase has given forecasters a clear, responsible approach for ending the timeless tug of war between the need for 'forecast rigor' and the call for greater inclusion of 'client judgment.' By advancing the use of 'domain knowledge' and hypothesis testing to enrich base-case forecasts, he has empowered professional forecasters to step up and impact their companies' business results favorably and profoundly, all the while enhancing the organizational stature of forecasters broadly."
Bob Woodard, Vice President, Global Consumer and Customer Insights, Campbell Soup Company
著者について
Charles W. Chase, Jr., is the Business Enablement Manager at SAS Manufacturing and Supply Chain Global Practice, where he is the principal architect and strategist for delivering demand planning and forecasting solutions to improve SAS customers' supply chain efficiencies. He has more than twenty-six years of experience in the consumer packaged goods industry, and is an expert in sales forecasting, market response modeling, econometrics, and supply chain management.
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1 人中、0人の方が、｢このレビューが参考になった｣と投票しています。
形式:ハードカバー
著者が、大手CPG企業における自らの実務経験に基づいて提言しているところに本書の価値が有ると考える。予測理論や個別手法に深入りすることなく、業務全体をバランス良く取り纏めるための方策や仕掛けが紹介されているので、業種を問わず、S&OP（Sales & Operations Planning）に関わる全ての管理職の方にとって良い参考書考える。特に、予測と言えば過去実績の延長に過ぎず、そんなものは当てにならないと考えている人こそ本書を読むべきであろう。デマンドセンシングなど、様々な技術や情報を総合して始めて価値の有る予測ができるのであり、実績が予測から大きく乖離した時に取るべき対策についても共通理解することが可能となる。個別ソリューションの繋がり方（構造）に不満を感じておられる方にとってBPRの指針を得られる一書と考える。
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Amazon.com:
4件のカスタマーレビュー
8 人中、7人の方が、｢このレビューが参考になった｣と投票しています。
Linking Forecasting Basics to Emerging Processes
2009/9/26
形式:Kindle版
I just finished reading the first two chapters and it is clear that Charles has done a good job of capturing key issues and opportunities related to forecasting. In the first chapter, as I read descriptions of a forecasting myth, I would think of others, only to find them covered next. It is very helpful to read the examples and get the confirmation that these myths apply across many companies. Charles offers helpful insight on how to over come the myths. He also does an excellent job providing definitions for demand sensing and demand shaping. These are two concepts getting a lot of attention in consumer products companies and chapter 2 provides helpful perspective, examples, and definitions. While the forecasting practitioner will find entire book helpful, I recommend the first two chapters for a much broader audience of planning leaders and business leaders. The insights will lead to better understanding and support for forecasting processes.
5 人中、4人の方が、｢このレビューが参考になった｣と投票しています。
High-Yield Demand Management
2011/2/25
形式:ハードカバー|Amazonが確認した購入
This is a great read for anyone involved with demand management. If you are already familiar with business forecasting, it will serve as a reminder of concepts, applications and will likely deepen your existing skill set. If you are not familiar with business forecasting, consider this a high-yield introduction. The book will take you through a comprehensive framework-and you won't need an advanced degree in statistics! The ideas are applicable in many industries and also covers issues relative to your location in the supply chain (retail, distribution, manufacturing, etc.).
17 人中、11人の方が、｢このレビューが参考になった｣と投票しています。
Balancing Theory with Practice
2009/9/26
形式:Kindle版
There are authors of advanced forecasting books who take an academic approach to explaining forecast modeling. These authors focus on presenting arcane algorithms and deriving mathematical proofs that are not very useful for forecasting practitioners. Then, there are other authors who take a general approach to demand forecasting. These authors tend to gloss over technical content that is required of modern forecasters. In practice, neither of these approaches is well-suited for helping business foreasters critically identify the best demand data sources, effectively apply the appropriate statistical forecasting methods, or properly design efficient demand planning processes.
In Demand-Driven Forecasitng, Chase fills this void in the literature. He provides the reader with concise explanations for advanced statistical methods and credible business advice for imporving ways to predict demand for products and services. As a veteren business forecaster, I was pleased to find a book that balances theory with practice. Whether you are an experienced professional forecasting manager, or a novice forecast anaylst, you will find this book to be a valuable resource for your professional development.
In Demand-Driven Forecasitng, Chase fills this void in the literature. He provides the reader with concise explanations for advanced statistical methods and credible business advice for imporving ways to predict demand for products and services. As a veteren business forecaster, I was pleased to find a book that balances theory with practice. Whether you are an experienced professional forecasting manager, or a novice forecast anaylst, you will find this book to be a valuable resource for your professional development.
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