This is a revised and updated edition of Dawn Ade's single-volume study of Salvador Dali's work. What accounts for his popularity as an artist? Is it the accessibility of his imagery or his talent as a self-publicist? This book considers questions raised by the Dali phenomenon. His early years, the development of his technique and style, his relationship with the Surrealists, his exploitation of Freudian ideas, and the image which Dali created of himself as the mad genius artist are all explored in this text.