Amazon Kindleでは、
Customer Centricity
をはじめとする200万冊以上の本をご利用いただけます。 詳細はこちら
| |||||||||||||||
 | 会員なら、この商品は10%Amazonポイント還元 （ポイントが表示されている場合は、表示ポイント＋10％還元）。 |
登録情報
|
カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
5つ星のうち 3.8
5件のカスタマーレビュー
3 人中、3人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 1.0
An unnecessarily long preach
2012/9/29
By ksng
- (Amazon.com)
形式:ペーパーバック|Amazon.co.jpで購入済み
Given Fader's reputation and extensive research work, I eagerly bought and went through the book only to come away completely disappointed with the lack of contents in it. To begin with, there is a lot of repetition in the book and the whole thing could have been written in 10 pages without any loss of content. The main technical message seems to be that customer lifetime value (CLV) must be computed after proper customer segmentation exercises, since customers are a heterogenous mix. Duh. On the more important question of _how_ we might actually compute CLVs in practice, we were referred to a paper on the author's home page, which isn't even publicly available!! I'm a practitioner faced with the challenge of helping my clients become more customer centric, and I'm sad to say I learned not one new thing from this book.
5つ星のうち 4.0
Know the concept but don't really understand what all the fuss is about...
2013/3/12
By David Laws
- (Amazon.com)
形式:Kindle版|Amazon.co.jpで購入済み
Customer Centricity is one of those much talked about, almost much hyped, business concepts, that has been around a long time, but somehow has not really found it's place in most businesses.
Sure customers are important, but most organizations focus on the money. What they fail to see is that there is a better way to make more money. And that is by being Customer Centric.
This book offers some insight into what this really means for a company. Why you should - or should not - strive to become more customer centric, and it offers some useful, practical advice on how to move forward.
It does not answer all the questions you may have, and it does not give you a roadmap for implementation but if you need help getting folks in your company to better understand why this concept could be critical to the organisations' success in the future, maybe, just maybe this will help.
Sure customers are important, but most organizations focus on the money. What they fail to see is that there is a better way to make more money. And that is by being Customer Centric.
This book offers some insight into what this really means for a company. Why you should - or should not - strive to become more customer centric, and it offers some useful, practical advice on how to move forward.
It does not answer all the questions you may have, and it does not give you a roadmap for implementation but if you need help getting folks in your company to better understand why this concept could be critical to the organisations' success in the future, maybe, just maybe this will help.
5つ星のうち 5.0
Insightful
2013/3/1
By Paul D. Tozour
- (Amazon.com)
形式:ペーパーバック
This book is full of terrific insights on how to do proper discrimination between your customers so that you can serve all of them optimally while improving your bottom line.
›
Amazon.comのカスタマーレビューを見る(5)
5つ星のうち 3.8
これらのレビューは参考になりましたか？
ご意見はクチコミでお聞かせください。
リストマニア
関連商品を探す
フィードバック
- カタログ情報、または画像について報告
- 著者からのコメント
- 出版社からのコメント
|
