I have read countless books regarding inter-cultural communications and competence but I have to say that this is eons ahead of all others (including some by the same title). The strongest argument that the authors make here is that there are no patronising sets of rules to follow in different cultures, that one can, using an effective method and basic awareness, communicate across any culture successfully and without the aid of guidebooks and the like. In essence, this is the only book anyone will ever need on this subject...nice work!