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商品の説明
内容説明
From its founding in 1972 by Red McCombs and Lowry Mays, Clear Channel has grown to become the largest radio- and outdoor-advertising company in the world: although their growth has been surrounded by a fair amount of controversy over business practices, leadership decisions, acquisition strategies, and buyouts. The Clear Channel story is one about chance and circumstance, opportunity and diligence, and this is the only corporate history of Clear Channel that is authorised by the company and includes exclusive interviews with top-level executives. It's a story of vision and foresight, the willingness to take a calculated risk on the unknown, of fiscal prudence, vibrant leadership, and at times, an almost breathtaking capacity to influence the dynamics of the media marketplace. Most importantly it is the story of the entrepreneurial spirit and business acumen of the people who have helped make Clear Channel the media giant that it is today.
著者について
REED BUNZEL is a veteran media writer and analyst, and currently serves as president of Bunzel Media Group. In that capacity he publishes several electronic newsletters covering the radio and related media industries; he also is authoring several broadcasting-oriented books, and serves as a consultant to radio industry trade organizations. Bunzel lives in Rhode Island.
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カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
4件のカスタマーレビュー
6 人中、6人の方が、｢このレビューが参考になった｣と投票しています。
A corp sponsored and edited puff piece
2008/7/14
形式:ハードカバー
Don't expect an objective look at Clear Channel as a company, nor it's officer.
Nary an objective mention of how Clear Channel bought up many radio stations using mega debt, firing staffs, merging sales and back office operations, resulting of thousands of job losses.
Not to mention having centralized control over very predictable playlists and more. Clear Channel has made radio not fun to listen to.
So... if you want an objective look at them try the other book.
Nary an objective mention of how Clear Channel bought up many radio stations using mega debt, firing staffs, merging sales and back office operations, resulting of thousands of job losses.
Not to mention having centralized control over very predictable playlists and more. Clear Channel has made radio not fun to listen to.
So... if you want an objective look at them try the other book.
13 人中、11人の方が、｢このレビューが参考になった｣と投票しています。
All the objectivity of an infomercial
2008/7/11
形式:ハードカバー
If you want to read Clear Channel propaganda, this is your book. The author says Clear Channel paid him to do the book and though he declined to say what amount, another journalist said he was offered more than $100,000. The copyright is held by Clear Channel. Don't get this confused with Right of the Dial which was not commissioned by the fine folks at Clear Channel Propaganda Inc.
12 人中、9人の方が、｢このレビューが参考になった｣と投票しています。
This book was commissioned by Clear Channel!
2008/7/11
形式:ハードカバー
A warning to all: do not expect an objective read. This is essentially a corporate autobiography from the only company shameless enough to do such a thing. It was commissioned in response to the REAL Clear Channel story, "Right of the Dial: The Rise of Clear Channel and the Fall of Commercial Radio". Send your Amazon dollars that way and don't buy into this corporate, narcissistic tome.
これらのレビューは参考になりましたか？
ご意見はクチコミでお聞かせください。
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