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商品の説明
内容説明
Praise for Career Distinction
"Hands down, this book is the bible on branding for your career!"
-- Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute
"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
-- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
"Hands down, this book is the bible on branding for your career!"
-- Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute
"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
-- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
著者について
William Arrudadubbed the "Personal Branding Guru" by media and clients alikecombined his international branding expertise with his passion for people to found Reach, the world's first human branding consultancy. A sought-after global spokesperson on personal branding, he counts many of the Fortune 100 companies as clients. He has appeared on the BBC, Discovery Channel, Fox News Live, and in Time magazine.
Kirsten Dixson is a career management consultant who is an authority on building credible online identities for career success. She founded Brandego and is a partner in Reach, where she established an online identity training program for personal brand strategists. She delivers keynote speeches and serves as a media resource on career technology topics.
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カスタマーレビュー
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
62件のカスタマーレビュー
27 人中、24人の方が、｢このレビューが参考になった｣と投票しています。
A great book for improving your brand and career prospects
2007/5/30
形式:ハードカバー
I've been contemplating switching jobs and industries. A friend recommended this book to me and I just finished it. This book will change the way you think about yourself and how to approach your career. In a world where employers can "google" any prospect, everyone needs to think about their career identity as they climb the corporate ladder. This book allows you to create and control your business identity and will teach you how to : brand yourself, build your online business identity; create your own story and goals. A must read for anyone looking for a new job-- or improving the way their current employer views them.
18 人中、14人の方が、｢このレビューが参考になった｣と投票しています。
Branding for Executives
2007/6/4
形式:ハードカバー
This is a must read book for all executives! Personal branding takes executives to a higher level where they are projecting an authentic, unique, compelling brand that sets them apart from the competition.
As an executive coach, I use Career Distinction's fabulous branding process of Extract (chapters 4-7), Express (chapters 8-11) and Exude (chapters 12-14) with all of my clients.
Here's what Carlos, one of my executive clients in Minneapolis, MN says about his experience with Career Distinction's 3-step branding process: "I have a much clearer view of what I do, how I do it, and why it works for me. Instead of just being successful professionally and making money, I have a much better understanding of how to attain fulfillment, happiness, and balance. Today my work is still a fundamental part of my life but is no longer the center of my life. My branding statement is: `A passionate, multicultural, and enterprising leader who recognizes and seizes opportunities, exhibits savvy in relating to others, and achieves dramatic results by orchestrating, negotiating, and closing win-win deals.' And, my tagline is `Strategy-Orchestration-Negotiation.'"
As an executive coach, I use Career Distinction's fabulous branding process of Extract (chapters 4-7), Express (chapters 8-11) and Exude (chapters 12-14) with all of my clients.
Here's what Carlos, one of my executive clients in Minneapolis, MN says about his experience with Career Distinction's 3-step branding process: "I have a much clearer view of what I do, how I do it, and why it works for me. Instead of just being successful professionally and making money, I have a much better understanding of how to attain fulfillment, happiness, and balance. Today my work is still a fundamental part of my life but is no longer the center of my life. My branding statement is: `A passionate, multicultural, and enterprising leader who recognizes and seizes opportunities, exhibits savvy in relating to others, and achieves dramatic results by orchestrating, negotiating, and closing win-win deals.' And, my tagline is `Strategy-Orchestration-Negotiation.'"
4 人中、4人の方が、｢このレビューが参考になった｣と投票しています。
It's what they think that counts
2010/4/20
形式:ハードカバー|Amazonが確認した購入
This book was very informative and helped me shift from my last "job title" to a more deeper understanding of my unique value to an organization. This knowledge about myself improved with each chapter. You can download a free workbook which serves as a great self-coaching tool with well-designed written exercises. I completed this workbook and appreciated having this as I read the book. The book is well organized and easy to follow. The 360 tool is a nice offer..very interesting activity to discover how other people view your talents and attributes. I used to do similiar 360 processes when I coached senior managers. However, I wasen't able to get it done in the 15 day time limit. You can retake for a minimal fee of $15...You can also conduct an informal "360" of your attributes by asking friends and colleagues. The three "C's" clarity,consistency, and constancy are what you need to be when you "show up" to your target audience or customer. These concepts are reinforced throughout the book and are very useful when you are designing your business cards, networking, or preparing for a job interview. I recommend all job seekers to design their personal branding as they prepare to compete in this very
tough job market.
tough job market.
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