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Burning the Ships
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Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company"
Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms.
- Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community
- Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner
- Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction
There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.
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"Phelps (corporate vice president for intellectual property policy & strategy, Microsoft) and journalist Kline (Rembrandts in the Attic) have written a brisk and engaging book about Microsoft's radical overhauling of its intellectual property (IP) strategy. Phelps, the principal architect of this new strategy, gives the reader an insider's perspective on his struggle to overcome Microsoft's traditional use of its intellectual property as a "weapon" against competitors and to transform the company into a key player in the new business environment of "open innovation….the book is worth reading for its portrait of a major corporation undergoing massive change and for its lucid explanations of IP business strategy. Recommended for serious business readers." (Library Journal, July 15, 2009)
"Could Microsoft’s ability to produce intellectual property be the company’s future salvation? A few weeks ago, I complained that Microsoft wasn’t innovating. Yet the book Burning the Ships talks of Microsoft’s burgeoning intellectual property treasure chest. Burning the Ships shows the way to another outlet for Microsoft’s innovation. Instead of trying to hold their intellectual property close to the vest, Microsoft is beginning to open up the IP treasure chest and let others try to do the work of bringing those products to market." (InformationWeek, June 1, 2009)
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1 人中、1人の方が、｢このレビューが参考になった｣と投票しています。
By ラリホー
形式:ハードカバー|Amazon.co.jpで購入済み
マイクロソフトの元知財トップが、如何に環境の変化を捉えて、著者を中心として、大胆に知財マネージメントを行ったかを、平易に述べている。前提となる状況は全く違うが、新書「キヤノン特許部隊」のマイクロソフト版。タイトルは、コルテスが新世界に上陸した際に、船を焼き払って、退路を断った故事に拠る。
Amazon.com で最も参考になったカスタマーレビュー (beta)
Amazon.com:
5つ星のうち 3.7
11件のカスタマーレビュー
10 人中、8人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 1.0
Disappointing lack of substance
2009/11/23
By P. Igoe
- (Amazon.com)
形式:ハードカバー|Amazon.co.jpで購入済み
As a patent attorney, I had hoped for quite a bit more substance in this book. Instead, Phelps provides an uninspiring account of how Microsoft transitioned from its strategy of using its near-monopoly power to force partners into patent non-assertion agreements to a strategy of using their near-monopoly power, patent portfolio, and the implied threat from their investment in Myhrvold's Intellectual Ventures to force partners into patent cross-licensing agreements. Phelps presents this change as a forward-thinking new way of doing business, but one can't help see this merely as spin regarding a change Microsoft needed to make to avoid further antitrust hassles and alienation of partners and customers with increasingly viable alternatives to Microsoft.
Phelps cites his confidentiality agreement with Microsoft at multiple points as an excuse for lack of details, but he and Kline omit even basic details such as which technologies were at issue in the licensing negotiations with Red Hat or Novell.
There is little insight to be gained by the normal practitioner as Phelps exists in a rarified world of practically unlimited financial and legal resources, mostly unquestioning executive support, and the leverage of the aforementioned near-monopoly power in the IT industry. Due to Phelps stature in the IP world, this is a book you will feel you have to read, but don't expect much.
Phelps cites his confidentiality agreement with Microsoft at multiple points as an excuse for lack of details, but he and Kline omit even basic details such as which technologies were at issue in the licensing negotiations with Red Hat or Novell.
There is little insight to be gained by the normal practitioner as Phelps exists in a rarified world of practically unlimited financial and legal resources, mostly unquestioning executive support, and the leverage of the aforementioned near-monopoly power in the IT industry. Due to Phelps stature in the IP world, this is a book you will feel you have to read, but don't expect much.
3 人中、3人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 5.0
Understanding the "new" Microsoft
2009/7/15
By Ingmar Boon
- (Amazon.com)
形式:ハードカバー
If you want to get a view on the why and the how of the new Microsoft, this is definitely a book you should read. It offers a good deal of insight on why Microsoft had to change its strategy from a isolated company to an "open view" company; open to collaborate with competitors like Novell, universities, and many others in order to create value in the new value chain economy.
2 人中、2人の方が、｢このレビューが参考になった｣と投票しています。
5つ星のうち 5.0
Clarity Over Complexity
2009/4/24
By Mary Keil
- (Amazon.com)
形式:ハードカバー
The sphere of influence of IP has exploded into the mass consciousness in recent years in large measure because of our growing dependence on computers, software applications and the internet to manage, inform and enrich our lives. Our own country's history is inseparable from the influence of our inventors and the laws that uniquely stimulated inventions of all kinds. It behooves us to have at least a passing understanding of the complex issues involving IP in this increasingly global 21st century. Burning the Ships is the well-written corporate memoir of Marshall Phelps, who played a critical role at both IBM and Microsoft in reorienting both companies' approaches to their own IP. The book is amply enriched by the insights of his co-author, David Kline, whose own expertise in IP includes co-authorship of the best-selling Rembrandts in the Attic. Although my own professional life has involved IP issues for almost thirty years, I highly recommend Burning the Ships to all readers, both new to the field and seasoned, who recognize how entwined their professional and personal lives are with the computer, software and the Internet, and, inseparably, their underlying IP.
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