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Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy
 
 
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Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy [ペーパーバック]

Marshall Phelps , David Kline
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内容紹介

Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company"

Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms.

  • Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community
  • Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner
  • Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction

There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.

レビュー

"Phelps (corporate vice president for intellectual property policy & strategy, Microsoft) and journalist Kline (Rembrandts in the Attic) have written a brisk and engaging book about Microsoft's radical overhauling of its intellectual property (IP) strategy. Phelps, the principal architect of this new strategy, gives the reader an insider's perspective on his struggle to overcome Microsoft's traditional use of its intellectual property as a "weapon" against competitors and to transform the company into a key player in the new business environment of "open innovation….the book is worth reading for its portrait of a major corporation undergoing massive change and for its lucid explanations of IP business strategy. Recommended for serious business readers." (Library Journal, July 15, 2009)

"Could Microsoft’s ability to produce intellectual property be the company’s future salvation? A few weeks ago, I complained that Microsoft wasn’t innovating. Yet the book Burning the Ships talks of Microsoft’s burgeoning intellectual property treasure chest. Burning the Ships shows the way to another outlet for Microsoft’s innovation. Instead of trying to hold their intellectual property close to the vest, Microsoft is beginning to open up the IP treasure chest and let others try to do the work of bringing those products to market." (InformationWeek, June 1, 2009)


登録情報

  • ペーパーバック: 186ページ
  • 出版社: Wiley; 1版 (2010/12/21)
  • 言語: 英語, 英語, 英語
  • ISBN-10: 0470918217
  • ISBN-13: 978-0470918210
  • 発売日: 2010/12/21
  • 商品パッケージの寸法: 22 x 14.8 x 1.6 cm
  • おすすめ度: 5つ星のうち 3.0  レビューをすべて見る (1 件のカスタマーレビュー)
  • Amazon ベストセラー商品ランキング: 洋書 - 186,710位 (洋書のベストセラーを見る)
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1 人中、1人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 3.0 変曲点での知財マネジメント 2009/5/3
形式:ハードカバー|Amazon.co.jpで購入済み
マイクロソフトの元知財トップが、如何に環境の変化を捉えて、著者を中心として、大胆に知財マネージメントを行ったかを、平易に述べている。前提となる状況は全く違うが、新書「キヤノン特許部隊」のマイクロソフト版。タイトルは、コルテスが新世界に上陸した際に、船を焼き払って、退路を断った故事に拠る。
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Amazon.com: 5つ星のうち 3.8  12 件のカスタマーレビュー
12 人中、10人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 1.0 Disappointing lack of substance 2009/11/23
By P. Igoe - (Amazon.com)
形式:ハードカバー|Amazon.co.jpで購入済み
As a patent attorney, I had hoped for quite a bit more substance in this book. Instead, Phelps provides an uninspiring account of how Microsoft transitioned from its strategy of using its near-monopoly power to force partners into patent non-assertion agreements to a strategy of using their near-monopoly power, patent portfolio, and the implied threat from their investment in Myhrvold's Intellectual Ventures to force partners into patent cross-licensing agreements. Phelps presents this change as a forward-thinking new way of doing business, but one can't help see this merely as spin regarding a change Microsoft needed to make to avoid further antitrust hassles and alienation of partners and customers with increasingly viable alternatives to Microsoft.

Phelps cites his confidentiality agreement with Microsoft at multiple points as an excuse for lack of details, but he and Kline omit even basic details such as which technologies were at issue in the licensing negotiations with Red Hat or Novell.

There is little insight to be gained by the normal practitioner as Phelps exists in a rarified world of practically unlimited financial and legal resources, mostly unquestioning executive support, and the leverage of the aforementioned near-monopoly power in the IT industry. Due to Phelps stature in the IP world, this is a book you will feel you have to read, but don't expect much.
3 人中、3人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 Clarity Over Complexity 2009/4/24
By PS WriterReader - (Amazon.com)
形式:ハードカバー
The sphere of influence of IP has exploded into the mass consciousness in recent years in large measure because of our growing dependence on computers, software applications and the internet to manage, inform and enrich our lives. Our own country's history is inseparable from the influence of our inventors and the laws that uniquely stimulated inventions of all kinds. It behooves us to have at least a passing understanding of the complex issues involving IP in this increasingly global 21st century. Burning the Ships is the well-written corporate memoir of Marshall Phelps, who played a critical role at both IBM and Microsoft in reorienting both companies' approaches to their own IP. The book is amply enriched by the insights of his co-author, David Kline, whose own expertise in IP includes co-authorship of the best-selling Rembrandts in the Attic. Although my own professional life has involved IP issues for almost thirty years, I highly recommend Burning the Ships to all readers, both new to the field and seasoned, who recognize how entwined their professional and personal lives are with the computer, software and the Internet, and, inseparably, their underlying IP.
1 人中、1人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 A primer for better business, in any field 2009/6/25
By C. W. Beveridge - (Amazon.com)
形式:ハードカバー
Marshall Phelps has made billions of dollars for his employers and fundamentally changed the outlook of some very hard-faced businesses along the way. Burning The Ships describes how Phelps took the lessons he learned making a fortune for IBM and repeated the trick for Bill Gates at Microsoft.

Readers of this book get a no-holds barred perspective of Marshall's magic - and an intriguing insight into the inner workings of the Redmond giant.

Anecdotes from within the fortress walls are always interesting but the big payoff from BurningThe Ships is a real learning opportunity for those people and organizations who want to share in the largely untapped value of their intellectual property assets. This book is a primer for better business, in any field not just technology.

According to Phelps and Kline, Forbes estimates the opportunity value of unrealised intellectual property at a trillion dollars, per annum; unrealised because many businesses have yet to work out how to really exploit their knowledge assets. Who wouldn't want a piece of that action?

The universal business principles described in Burning The Ships are all about relationship building, collaboration and maturity; values that have not always been associated with Microsoft, historically a predatory corporation par excellence. There are some who will never be convinced that the leopard can change its spots but the evidence is there. Over the past few years Microsoft has built invaluable bridges by collaborating with a large number of competitors, well beyond their traditional value chain partners; a difficult journey, no doubt, but worthwhile.

Not least of the difficulties described by the authors is the challenge of relaxing long-held personal and corporate beliefs.

Most of us guard our secrets carefully and worry about losing real value if we open the kimono and let others see what we have been hiding. Agreeing to share intellectual property, either on a commercial or non-commercial basis, is total anathema to many businesspeople. It's also a legal minefield that needs extremely careful navigation.

But attitudes are changing and I genuinely believe that an increasingly joined-up world requires effective joined-up management thinking, which naturally embraces collaborative development for mutual benefit.

Burning The Ships will show you not only how to lighten the load of your own baggage, by radically rethinking your historical approach to Intellectual Property but also how to build valuable new business relationships through collaboration.

So this book is worth its weight in gold, which is highly appropriate because the quest for gold in the New World drove Conquistador Hernando Cortez to burn his expedition's ships, thereby symbolically and practically demonstrating that there would be no going back. Marshall Phelps persuaded IBM and Microsoft to follow the example of Cortez, with tremendous returns. His experiences and David Kline's writing expertise combine to smooth your path to a better business future. Highly recommended.
1 人中、1人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 5.0 Insightful 2009/4/14
By Judith Berck - (Amazon.com)
形式:ハードカバー
A great look into how real people inside a big company like Microsoft struggled to change the company 's direction -- and used intellectual property to do it.
4 人中、3人の方が、「このレビューが参考になった」と投票しています。
5つ星のうち 3.0 All in all a good read 2009/4/22
By JM Brazil - (Amazon.com)
形式:ハードカバー|Amazon.co.jpで購入済み
When you get passed the repetition and the self-promotion, the spin, the constant name dropping, and the bias, you'll find a pretty well-written summary on why IP at the top level of a corporation. Microsoft is a very good example of a company with vast experience in this field, and Phelps is a credentialed authority (as he points out at every opportunity possible) to give a valid opinion, but the book is a bit too superficial to be taken seriously as a business guide. On the plus side, the book is very up-to-date, and provides a good insider's view (although somewhat selective of positive moments) of the inner-workings of Microsoft at the top. I particularly enjoyed the chapter on the negotiations between MS and OpenSource (RedHat & SuSE), and the passion with which it is written.

Overall, and aside from the negative, I enjoyed the book, and recommend it not only to those in the industry, but outsiders as well. Phelps' passion for IP is admirable, and it's clear that he put his soul into writing this book.
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