"Lots of entrepreneurs make money. Lots of entrepreneurs who make money write books. Few of those books make you glad they did. This one does."
The New York Times Book Review
"A classic tale of a nimble, customer-focused, entrepreneurial David outsmarting bureaucratic, ossified, corporate Goliaths."
Business Week
"Entertaining, engaging, and informative, Bloomberg by Bloomberg is packed with great advice about how to start a lean, hungry company-and how to keep it that way."
Bryan Burrough, coauthor, Barbarians at the Gate
Brash, aggressive, and supremely self-confident, Michael Bloomberg, the visionary leader of the world's fastest-growing media empire, has been hailed as the new standard for what it takes to win in the Information Age. Dismissed from Salomon Brothers in 1981, Bloomberg immediately took his money and acerbic personality and started Bloomberg L.P. Bolstered by a $30 million investment from Merrill Lynch, the company and the man have been sprinting ahead of the pack ever since. Only twenty years after founding, he's at the top of his industry. And on June 5, 2001, he added mayoral candidate for New York City to his list of accomplishments and aspirations. If elected, powerhouse Michael Bloomberg will bring his own brand of leadership-and personal style-to the city that never sleeps.
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"Bloomberg by Bloomberg" is ultimately redeemed by the compelling nature of the tale. More than anything the spectacular success of Bloomberg, L.P. highlighted the extent of the information technology revolution and the resultant productivity gains that transformed global industry. There's no question that Michael Bloomberg saw these changes coming, and in harnessing them created a company whose reputation for excellence, innovation, and customer orientation set a standard unmatched by any information services company before or since.
The author's pride in Bloomberg, L.P. suffuses the book, and he focuses so much loving attention on its birth and propsperity that at times this seems more like the story of a company than a man. The two are clearly of one soul. But at times it's easy to forget that this is the story of an extraordinary character and not an addendum to "In Search of Excellence".
This life story is one in which the input of outsiders would add tremendous insight. When Bloomberg discusses his dealings with his Harvard Business classmates, his trading buddies at Salomon Bros., or his employees at Bloomberg, it's easy to wish for their side of the story. As it is, the only hint we get of humility or insecurity from Bloomberg himself is his incessant reminder of the fact that he had been fired from Salomon Bros. ("though with a $10million severance), and that he had to call on every psychological resource to overcome this calamitous setback and move on to greater glory. Is he difficult? Has he ever been ruthless or cruel? Does he have any imperfections at all? You won't learn these things from Bloomberg by Bloomberg. And what he possibly doesn't realize is that these are the things that add color to a story, if not authority in the boardroom. Next time he should shop for a biographer. Maybe after he's moved on from the mayoralty to the Big Job, Doris Kearns Goodwin can do him justice.
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