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商品の説明
内容説明
Experience the yellow wristband campaign from the beginning and learn how to position your nonprofit for success
Passionate and inspiring, Banding Together for a Cause will help you identify ways to generate funds for your programs and missions through valuable and meaningful partnerships. In it, author Rachel Armbruster dissects the LIVESTRONG campaign, from timing and brand, to partners and visionary thinking.
Engaging and informative, this reliable guide contains interviews and insights with key executives at both LIVESTRONG and Nike. Along the way, this remarkable book takes you behind-the-scenes of the spectacularly successful Lance Armstrong Foundation campaign. It starts with a simple big idea, the yellow wristband, and examines how you can find similar success within your own nonprofit.
Passionate and inspiring, Banding Together for a Cause will help you identify ways to generate funds for your programs and missions through valuable and meaningful partnerships. In it, author Rachel Armbruster dissects the LIVESTRONG campaign, from timing and brand, to partners and visionary thinking.
Engaging and informative, this reliable guide contains interviews and insights with key executives at both LIVESTRONG and Nike. Along the way, this remarkable book takes you behind-the-scenes of the spectacularly successful Lance Armstrong Foundation campaign. It starts with a simple big idea, the yellow wristband, and examines how you can find similar success within your own nonprofit.
- Focuses on this unforgettable fundraising campaign from a nonprofit perspective
- Offers the strategy as well as the tactics for nonprofits to feel that success is within reach
- Presents a variety of perspectives from the wildly successful LIVESTRONG campaign
Learn from the yellow wristband. Banding Together for a Cause shows you how.
著者について
Rachel Armbruster is an executive nonprofit strategist and founder of Armbruster Consulting. She has provided realistic solutions to hundreds of organizations in need of assistance actualizing goals, including program management, development and training, department integration, and corporate partnership program development, to heighten organizations' abilities and productivity. Formerly the director of development at the Lance Armstrong Foundation, Rachel was responsible for growing and diversifying revenue, as well as building the development team and partnership management including the Nike relationship. Rachel speaks at many special training and development conferences each year. She currently lives with her husband and two sons in Austin, Texas, and serves on the Fertility Advisory Committee at LIVESTRONG.
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Must read for any Non-Profit professional
2012/2/14
形式:ハードカバー|Amazonが確認した購入
Banding Together for a Cause is the most informative and user friendly book on fundraising ever written. The incredible journey of the yellow Livestrong wristband campaign is shown from its inception,through the simple, yet profoundly effective product in the end. This insiders view enables any non-profit to create and execute your own vision for new strategies, and walks you through each step of the way. It encourages "outside of the box" thinking while working with a wide range of supporters. The book shares in a very personal way, challenges throughout the journey that can now be successes for your cause. It illustrates how to take your non-profit to the next level, and then what to do when you get there! I refer to this book daily in order to impliment the processes that have been so successful for Livestrong. A must read for any non-profit professional!
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